Was at ZSL yesterday and the penguin pool is obviously now full and seem to be on target for open on the 27 May. The pool is calculated to have a volume of around 450,000 litre of water (+100,000 of water)
Posters are now up all over the London Underground Tube network. A taste of the style can be seen on the animate header of the zoo's web page for the beach
HERE.
However, what stuck me was (to my mind) the rather inappropriate graphic which looks more like the advert of a animated Disney movie with penguins dressed up in beach wear and water wings with towels tucked under their wings. And, of course, the standard child model staring in wonderment.
I can understand why animal attractions owned by theme park operators would use such advertising but not The Zoological Society of London. This really is dumbing down IMHO.
I don't know what other think. I just find it depressing.