Well hey, if it looks like a rock and quakes like a rock and the cheetah's have fun on it ( sun bathing, scoping, enrichment ) than I think it is ok. Although a zoo should immerse the visitor in the Masai Mara, breeding these endangered and mostly related cats is the number one goal. Are they trying to breed them? Even though this rock doesn't have the Kojobe or termite mound look there could be a reason for why it id this color, shape, in the specific place it is in. I'm most likely going to get hammered for this anyway so Ya know.....