Brookfield Zoo - Entrance Sign

July 2008.

Wow, compared to the Los Angeles Zoo's entrance sign, this is super super super small.

So the golden lion tamarin is the icon of the zoo ?

@Onychorhynchus coronatus It's actually an American Bison (as the Chicago Zoological Society logo):

brookfield zoo logo - Google Search

@snowleopard I see , well I know that they did actually historically send golden lion tamarins here to Brazil for reintroduction and obviously it is an animal that highlights the zoos supporting role for ex-situ and in-situ conservation.