It's definitely hotwire (actually a patented variation used in North America called "hot grass."). WHAT'S WRONG WITH USING IT? It is a barrier just like a fence, moat, water, jagged rocks, thorny plants etc. In this case it is used to prevent an animal from venturing into a steep sided-moat. Most animals learn very quickly to avoid hotwire, although some (orangs and elephants in particular) often see it as a "challenge" to figure out how to short circuit or otherwise destroy the wiring to get at the vegetative goodies it protects.
I completely agree that the sight of undisguised hotwires is a negative, but when used carefully (creatively)--as in this photo--it can greatly enhance an exhibit's attractiveness, safety and utility to its inhabitants.