What a horrible, discordant mess! Twycross, in common with several other UK dos, could really do with the services of a sympathetic, tasteful branding consultant...
Personally I like it. It's fun and friendly and useful. Whilst conservation is a serious matter, Zoo's must still provide a light-hearted, fun day out for families too. And Twycross's new branding and redevelopment really starts to do that.
Too many Zoos keep their visual design too plain and functional. It ends up either being overly serious, corporate and disengaging or just amateurish.
Some of Twycross's exhibit signage and information boards is an entirely different matter though!
