Yes it really highlights the serious conservation mission of the zoo--NOT
I find this entire brand identity approach both puzzling and, frankly, offensive.
Yes it really highlights the serious conservation mission of the zoo--NOT
I find this entire brand identity approach both puzzling and, frankly, offensive.
I asked at the AGM how much they had paid the chimpanzees for the rebranding. Most people in the audience laughed, but the zoo's representatives didn't seem terribly pleased.
Hang on a minute, whilst I'm not a fan of the new branding I'm going to defend it here.
The zoo must have invested a fair bit of money going through the re-branding so that the 'brand' is aimed towards the vast majority of the zoos audience [children/families]. The very small percentage that seems to think it matters that it doesn't reflect the conservation work is irrelevant!
Why does the branding need to say 'look at us, we're a serious, stuffy, scientific group that spends lots of money on conservation and research?' The people that care that they do that know that they do it, and in my opinion if the branding being aimed at children pulls more families in, it means the zoo has seen the majority of their audience and is not trying to alienate them. With that, they will get higher visitor numbers and more money to spend on the important things that most of the zoo's audience [let's face it] hardly gives a toss about!
Pernickety Pertinax says; 'I thought Otters had Cubs, not Pups?
The 'childish' signage-style doesn't bother me that much- if that's their chosen brand, so be it. I can still get the message, however its portrayed. Its good news if correct btw and if so I hope they can rear this first litter.
Style and substance are separate.
I agree that the style is horrible in every way - font, graphics, colour choice and wording. It may have been a rushed job, which would excuse some of these faults.
On the other hand, I thoroughly approve of the fact that the information is provided for visitors and I hope it will updated as soon as more is known.
BTW Wikipedia suggests whelp, kit or pup for an infant otter. I vote for kit
I assume because the moment they noticed any behavior that indicates it then they've stayed far from the den. If you're zoo potentially had newborn giant otters, the last thing you would do is risk disturbance by looking in on them
