conservation prioritization

This is a video discussion by the UK's NERC (National Environmental Research Council) which discusses with a panel of experts the topic of why some species are considered more deserving of our attention and whether we approach conservation in the best way. Link posted below, enjoy ;)

The crisis facing rhinos worldwide is often in the forefront of environmental news and global conservation efforts at the moment. Three of the five extant species of rhino are critically endangered and the Northern white rhino subspecies stands on the precipice of extinction. However, if we...