I was recently thinking about the San Diego Zoo Global rebrand that happened back in 2010, and it got me thinking about the branding of zoos. How do they present themselves? What do they focus on and, depending upon it, is this done to attract visitors? Which zoos have the most successful...
The debate on aesthetics vs. functionality has been an ongoing one on ZooChat for quite some time now. While some zoos built strictly naturalistic exhibits others, with Copenhagen Zoo, being one of the leaders, are increasingly bringing in contemporary architecture as a main point when building...