Unlike many government agencies and advocacy groups whose social media posts are strictly factual and straight to the point with little personality, Michael Cravens is bringing much needed attention to wildlife and public lands access issues in Arizona through his creative and insightful podcasting.
As the advocacy director for the non-profit Arizona Wildlife Federation, one of Cravens’ goals is to educate and encourage the public to understand the value in protecting and enhancing wildlife and wildlife habitat in the state.
However, he found that it’s been a challenge to find the right method to reach younger generations and has now found a niche with his Arizona Wildlife Federation podcast.
A voice in the wilderness: Arizona Wildlife Federation using podcasting for conservation
As the advocacy director for the non-profit Arizona Wildlife Federation, one of Cravens’ goals is to educate and encourage the public to understand the value in protecting and enhancing wildlife and wildlife habitat in the state.
However, he found that it’s been a challenge to find the right method to reach younger generations and has now found a niche with his Arizona Wildlife Federation podcast.
A voice in the wilderness: Arizona Wildlife Federation using podcasting for conservation