Aardwolf
Well-Known Member
You know something? After twenty years in the field, ranging from sketchy little roadside zoos to very well-known AZA zoos, I have never, ever encountered a protestor or a picketer. Even when I was at one of said sketchy zoos, when bad stuff happened that did make the news, and I drove to work every day expecting to see someone from PETA out front... nothing. Most anti-zoo people limit themselves to some snark on facebook, and then move on with their lives.
My gut feeling is that there is a small percentage of the population that absolutely adores zoos. There's a (much smaller, but still there) percentage that despises them. The vast majority are what I think of as a fair-weather friends. These are the folks who were outraged after Harambe died, swore they'd never go to a zoo again, free all the animals etc, etc... and then, a few years later, were buying up all the Fiona merchandise they could get their hands on. People's perceptions of zoos are very easily swayed by whatever happened most recently. The best way for zoos to keep a positive profile is to continually put out good stories, while honestly addressing when negative news breaks.
As far as negative folks online, as I see it you aren't really trying to change *their* opinion - because that's probably impossible. Instead, when you put out a reply, it's really an open letter to everyone who is still on the fence, to remind them of why they should support (good) zoos and aquariums. When I do engage with folks, which is not often, I just go for positive, pleasant persuasion. Sometimes you'll actually when them over. Sometimes it's a draw. Once or twice they seem to go full on unhinged, in which case they're probably repelling their own potential supporters. But usually, I don't bother. Whenever I see a news story about zoos, it generally seems like the positive comments greatly outnumber the negatives.
My gut feeling is that there is a small percentage of the population that absolutely adores zoos. There's a (much smaller, but still there) percentage that despises them. The vast majority are what I think of as a fair-weather friends. These are the folks who were outraged after Harambe died, swore they'd never go to a zoo again, free all the animals etc, etc... and then, a few years later, were buying up all the Fiona merchandise they could get their hands on. People's perceptions of zoos are very easily swayed by whatever happened most recently. The best way for zoos to keep a positive profile is to continually put out good stories, while honestly addressing when negative news breaks.
As far as negative folks online, as I see it you aren't really trying to change *their* opinion - because that's probably impossible. Instead, when you put out a reply, it's really an open letter to everyone who is still on the fence, to remind them of why they should support (good) zoos and aquariums. When I do engage with folks, which is not often, I just go for positive, pleasant persuasion. Sometimes you'll actually when them over. Sometimes it's a draw. Once or twice they seem to go full on unhinged, in which case they're probably repelling their own potential supporters. But usually, I don't bother. Whenever I see a news story about zoos, it generally seems like the positive comments greatly outnumber the negatives.