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The Themes International PLC Guidebooks 1988 – 1992.
In 1988 the Park changed ownership for a fourth and final time as a safari park, whilst being acquired by the leisure and commercial buildings developer, Themes International PLC.
At extensive costs that ran into several millions of pounds, they completely redeveloped the Park, while moving yet still further from its Safari Park origins, and more towards an African Themed Park, with a host of new rides and non-animal attractions.
They continued to use the park guide of the previous owners (S&CH,) 1988 old-stock edition guidebook, for the rest of that year.
R/WSP GUIDEBOOK No: 21. In
1989, TI-PCL produced the first guide under their ownership, which had an African themed typeface in black, on the front cover, with a distinctive red “I” in the title heading, and zebra strips to left of three photos, with a blue wavy line representing a river, to the right. The top center picture shows the new raised Elephant walk-way, and significantly below this the parks killer whale (Freya/Winnie) jumping, and at the bottom, while a little ironic, a “fiber-glass” hippopotamus showing the new boat ride.
As the front cover, “and,” page 15 of the “first” their edition, both feature the killer whale, and as the whale had to be removed from the UK in 1991, with regards to the new legation that “did not prohibited” the keeping of whales, nor even dolphins, in captivity in the UK, but the government of the time, did lay-out large size specifications for pools, and stringent welfare rules, and as the government well knew, this would inhibit any new pools being built, or modifications to old ones, on the grounds of insurmountable costs. Not until 2023 did a bill pass parliament that actually banned cetacea from being exhibited, or performing, in the UK.
It is obvious that this first guide had to have been produced between late 1988, the year TI-PCL took ownership of the park, and 1991, when the new laws came into force.
With only two months of ownership in 1988, it is highly unlikely that their first edition could ever have been produced in that year, and so their first guidebook can only have been produced in 1989.
ALSO NOTE: It is known that a “hand-out flyer” exists, which shows a map that featured Freya/Winnie, and was entitled “
Your Guide to the African Adventure,” this flyer also states that there was to be new shops opened in the Moroccan Village in “1990.” This flyer also carried a two-page map that was identical to the one featured in the 1989 guidebook, and both feature the whale.
This edition had an overall busy designed front cover, which was printed on a parchment effect light-tan background. Designed and produced by K L P Design Ltd, this edition measures 8¼ x 11¾ inches (A4,) and has 18 double-sided full colour pages. It can be considered very scarce.
The 1991 Edition Themes International PLC Guidebook.
There has always been a great deal of confusion, and conjecture about the two TI-PLC park guides. The confusion being in which year either were issued, and also in which order.
Knowing the company was in ever growing financial difficulty as early as 1990, it is highly unlikely that TI-PLC would have taken on the added expense of an un-necessary guidebook for 1992.All of which means, that their second edition overwhelmingly was most likely to have been published in 1991. Especially when taking into account the “pamphlet” evidence listed below.
R/WSP GUIDEBOOK No: 22. The second guidebook produced by TI PLC in
1991, was to be the last true Windsor Safari Park Guidebook. It was almost identical to the previous year’s edition, but the central photo of the front cover was changed from that of Freya/Winnie, to the new Moroccan village, which they now wanted to promote, but which was possibly the most un-successful attraction of the new African Adventure Theme Park? Also, there are two editorial changes within, which have helped to give a concise date for this publication.
Page 15 consists of a two-page spread devoted to only dolphins, whereas the earlier 1989 edition had one page for the killer whale, and another for dolphins. This page was re-edited with one photo change, and new text which omit any reference to the killer whale, and had a new heading of “Seaworld Show,” which was changed from the earlier 1989 edition of “Killer Whale.” Also, the text on page 33 devoted to “Themed Attractions,” was also edited to publicise the completion of the new Egyptians entrance, and the Moroccan village. It also announced the future “Port Livingstone” attraction. However, a pamphlet that was later produced and issued in the winter of 91/92 entitled “
Your Winter Guide to the African Adventure,” stated that the Port Livingstone attraction would not now be open until Easter of 1992.
This was the first public tell-tail sign that the company was in finical difficulty. This pamphlet also carried an identical map to that featured in this second TI-PLC issued guidebook edition, which presented dolphins rather than a killer whale. With this evidence it is safe to assume that this second guide must therefore have been produced in 1991.
The new edition TI-PLC guidebook map was also extensively re-edited both textually and graphically. In the 1989 guide, the map shows a killer whale at position at position 43, whereas in the 1991 issue the whale has been replaced altogether with a dolphin, and assigned the new reference number of 37, for the “SeaWorld Show,” also note, that in the 1989 guide there were 68 map references, which was reduced to 63 in the 1991 edition. Designed and produced by K L P Design Ltd, this edition again measures 8¼ x 11¾ inches (A4,) and has 18 double-sided full colour pages. This edition is considered hard to find, rather than rare.
Also in
1991, a fourth separate Dolphinarium/SeaWorld guidebook was produced for the park by TI PLC, the first since the days of the Smarts. The standard TI PLC design of the front cover has the title “THE DOLPHINS AT WINDSOR,” while the large photo consists of Lulu, the smaller Honey, and beneath this it reads… “THE SEAWORLD ADVENTURE.” There is also a list of the dolphins that were housed at Windsor in 199o/1? Namely Honey, Prince, Apollo, Juno, Smartie, Lulu, Neptune, and Miai.
Note: During this authors tenure, he lost four dolphins, Snappie, Dinky, Jenkie, and Cookie. Prince and Lady were named in honor of the royal wedding in 1981, by this author. Lady is not on the cover list, so must have been transferred or died.
This last Dolphinarium Guide, consists of 11 full size colour pages, measures 8¼ x 11¾ inches (A4,) while printed, designed, and Produced by Splash of Paint Ltd, Reading, Berkshire. It is extremely rare.
In all, Themes International PLC produced 2 guidebooks for the years 1989 and 1991. They did not issue any guides for 1988, nor 1990. They also produced a separate SeaWorld dolphin guide in 1991, as mentioned above.
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From 1991, no new Guidebooks were published as such, however, to keep costs low in their final year before entering receivership, in January of 1992, with debts amounting to over £40m. Themes International did publish many cheaper to produce, pamphlet type hand-out guides, along with advertising hand-outs. From a collector’s perspective, so far, these have had little intrinsic value, “
as yet,” but there is no doubt, that simply because fewer examples have survived the ravages of time, such ephemeral memorabilia, produced throughout Windsor Safari Parks history, will become scarcer collector’s items in the future, and certainly will command higher prices.
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In general, over the decades, most Windsor Safari Park memorabilia had easily been obtained for just a few pounds, however, it is noticeable that over the last few years, especially regarding transient paper memorabilia, which now has become much harder to find, particularly in mint condition. Therefore, as a consequence, prices have risen dramatically. It is also worth noting here, that Book-shops, online or otherwise, do tend to categories and sensibly price R/WSP Guidebooks, as they would any other form of Guidebook, whereas many private sellers, now often ask inflated prices that can range from double a bookshop price, or more. Yet there is a small but ever-growing number of collectors of menagerie guidebooks, that will willingly pay high prices for them. Unfortunately, in many cases this does tends to give a false impression of the true value of Windsor Safari Parks guidebooks and their rarity. It is hoped that this guide to Windsor Safari Park Guidebooks, might help to address this problem. Good luck, and happy collecting.
As a foot-note to the demise of the park as an animal experience, TI PLC must have known how expensive it would be to build a new much larger pool for SeaWorld, if they wished to carry on exhibiting the dolphin shows, something which had always been the parks most lucrative attraction, and as they were in deep financial trouble already, losing the dolphin show would probably have been the final nail in the coffin. Visitors and staff alike were on the cusp of losing the biggest “animal day-visit attraction” in the UK, which would eventually be replaced by Lego Land Windsor, who promptly built many plastic animals, that in turn became attractions too.
This author firmly believes that… “There are no Cetacea that belong in our world of entertainment and commerce, to keep any sentient being in captivity, other than for its own well being, is nothing more than human selfishness.” Yet still, there was much good done by so many all those decades ago, “Save the Whale,” was the first clarion call that helped to awaken and unite the world to animal cruelty, and R/WSP “secretly” helped so much in that endeavor, supplying “Sea Shepherd,” with fuel and finance, was just one of many “undercover” projects. Yet! A part of human society that was utterly unique was lost and forgotten in that tumults change in human thinking. Today's, and future generations, will decide for themselves the good and bad of an amazing collection of animals and people that was once called…
“ROYAL WINDSOR SAFARI PARK.”
© T. M. Bobrowicz.
ZooChat. Note: This author has also written an interesting and accurate “Historical Time Line.” Regarding the history of St. Leonards Hill itself, on which R/WSP was built, and the “
Two” mansion houses, around which R/WSP and Lego Land was built. I hope to publish this a later date in the “Resources” section of this group for safe keeping, and interest.