What's interesting is that there are off the top of my head four active Chinese members, if you include Hong Kong, and yet we have more visits than Australia so there must be a lot of guests inside the total I think.
I managed to get it to show users (visitors to the site) ... so rest assured that it's not all one user generating that traffic from China!
it might include bots. I imagine China has a lot of those.
I'm surprised there is so much traffic from China, but it won't be bots - Google is pretty good at excluding those from stats. More likely we're just getting more attention from people in China. There are an lot of them you know!
yet we have more visits than Australia so there must be a lot of guests inside the total I think.
Yes.
Given that nearly 70% of visits in the past 30 days originated from a search engine (any search engine), the vast majority of our traffic is guest traffic.
We saw over 44,000 clicks from Google searches alone in the past 28 days, of which only about 6,000 or so were people typing in "zoochat" or some variation of that.
Interestingly, if you look at where those Google search engine clicks originated from, there's no mention of China anywhere - they obviously don't (or can't) use Google.
There's no mention of China, Hong Kong or Taiwan in any of the top 50 sources of Google search traffic.
If we go back to the session stats and drill down further by considering the source of that "organic search" traffic, we do see that so.com (which I believe is a Chinese search engine?) ranks pretty highly in our traffic sources - so we're obviously ranking in China and people there are interested in zoos (either that or we're getting a lot of accidental traffic from people searching for other things).
