You can read David Hancock's actual paper from the Symposium on Zoolex:
Beyond the Animal: Exhibiting and Interpreting Nature by David Hancocks (download 35 KB)
http://www.zoolex.org/publication/hancocks/Future_of_Zoos_Hancocks_2012.pdf
Thanks for posting Zooplantman.
I think that he makes some good points about zoos needing to undertake honest self-reflection and criticism about their missions and how well they are meeting them.
He says that zoos should not highlight megafauna species in their promotions, which I find puzzling. He asserts that small species make the best exhibits for promoting biodiversity lessons. I wonder if there is any kind of research to back up what he says here, or if it is primarily his opinion:
"Zoos with welfare at their heart would raise new standards of
awareness of animals’ needs; would recognize the impossibility of
satisfying the needs of many traditional zoo species; would give new
attention to all the small species that do well in captivity, many of
which used to be common in zoos but through negligence have
disappeared. Zoos would then realize that smaller species can better
promote biodiversity awareness and allow more illustrative stories;
they would discover they can create and maintain more convincingly
naturalistic exhibits; and with very small life forms promote more direct
examples of interdependence and interconnectedness, and thereby
more effective ecology based stories."