Investing in nature gives industry and business a competitive advantage. Here's why

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• On the agenda at the IUCN Congress in Marseille is awareness that investment in a vibrant natural world opens the door to sustainable and sustained prosperity.
• Forward-thinking business leaders understand that nature and economics are inextricably linked.
• Industry leaders need to change the measures of growth, bring the true value of nature into market pricing and ensure demands on nature do not exceed the ability to supply.

The world is in danger of losing 10% or more of its total GDP by the end of the century. This is the top takeaway from a recent stress-test study by Swiss Re that looks at the consequences of failing to address climate and environmental risks.

Investing in nature gives industry and business a competitive advantage. Here's why