Have just returned from visit to Whipsnade on a cold, wintery morning. As Fellows of ZSL living close to the zoo, we are regular visitors and enjoy walks around the zoo at least once a week. Today we discovered that the Wild Bite Cafe is shut until February, as it is being transformed into the "Base Camp Restaurant" and that the Look Out Cafe (which has been undergoing transformation) has finally been reopened in its new guise as the "River Cottage Deli and Kitchen". In fact the whole "catering offer" at the zoo is undergoing change, supposedly to reflect so-called modern trends in catering and to replace the "out-dated cafeteria" concept. No real problem with change, but always it seems to come with a cost implication. Looking at the menu at the River Cottage Kitchen, the minimum spend for a typical two adult, two children family would be about £40 this for just a kid's menu main course and adult main course, with no drinks or vegetable add-ons. Add the latter plus appetisers and/or desserts and you are looking at upwards of a £60-£80 spend. True, it is waitress service, but do families, who could have already shelled out upwards of £80-£100 (seasonally dependent) to get into the zoo, want to spend their time with restaurant style service at high street prices. The price appears to be justified under the banner of "organically produced, ethically sustainable, local produce". The River Cottage brand is that of Hugh Fearnley Withingshall and, to my mind, is best left to the high streets of suburbia and not mass catering at zoos. It will be interesting to see how the paying public take to the concept in 2018.