A slightly superficial analysis - but I think one that possibly cuts to the heart of the London Zoo malaise:
The zoo seems to have orientated itself in recent years towards the 'Instagram' 'Experience' 'New Fad' crowd. I'm basing this on how the zoo presents itself in its marketing, in Timeout, social media, etc. As a 30 year old 'professional' living in London, I see a lot of my friends/social media acquaintances/etc visiting the zoo as a one off experience. They would probably never go to a zoo to see animals as an activity to be enjoyed in itself, but as a 'zoo date' or 'instagram opportunity' they are all over it. It's convenient and comparable in price to an evening out in London.
I'm not a businessman, but conceivably, ZSL believes that London is a big enough capital city that the usual fodder for zoo visits, by which I mean season ticket holding families and interested people like us zoochatters, can be cut out in favour of tourists and one-off experience seekers.?
I have to say that I don't think this a sustainable model, but I do think this is what they are trying to do.
The zoo seems to have orientated itself in recent years towards the 'Instagram' 'Experience' 'New Fad' crowd. I'm basing this on how the zoo presents itself in its marketing, in Timeout, social media, etc. As a 30 year old 'professional' living in London, I see a lot of my friends/social media acquaintances/etc visiting the zoo as a one off experience. They would probably never go to a zoo to see animals as an activity to be enjoyed in itself, but as a 'zoo date' or 'instagram opportunity' they are all over it. It's convenient and comparable in price to an evening out in London.
I'm not a businessman, but conceivably, ZSL believes that London is a big enough capital city that the usual fodder for zoo visits, by which I mean season ticket holding families and interested people like us zoochatters, can be cut out in favour of tourists and one-off experience seekers.?
I have to say that I don't think this a sustainable model, but I do think this is what they are trying to do.