After 70 years, the zoo has a new name - the Central Coast Zoo. The zoo also unveiled a new logo and brand identity.
https://www.sanluisobispo.com/news/local/article308160235.html
It's intriguing that the zoo's founder Charles Paddock is out and Central Coast Zoo (a place that already exists in New South Wales!) is in. That's a surprising decision, although in truth the original name was the Atascadero Children's Zoo and so maybe third time's a charm. I'm not sure that the measly annual attendance of 80,000 will change, regardless of what the name of this place is.
There was a big push for a $30 million Master Plan around 15 years ago, but nothing really
major has happened since the 1980s except for the new Red Panda exhibit in 2019. I'm paraphrasing a quote from former director Alan Baker.
I find the
new zoo logo really intriguing. It used to have a couple of monkeys on it, as well as a Tiger and a pair of flamingos, with a prominent tree in the middle. It was a nice logo. The new one is also pretty good, with a similar prominent tree in the middle, a flamingo, a Tiger, a monkey, but now also a butterfly and a Red Panda. I'm fairly certain that the flamingo exhibit is still featuring pinioned birds, an outdated method as tons of big European zoos and even some North American zoos have flamingos free-flying in aviaries these days. The addition of a Red Panda to the newly-named
Central Coast Zoo's logo is a smart one, with that exhibit apparently a highlight of a visit. But to have a Tiger still on the logo is the shocker for me, as the zoo has had the same god-awful Tiger exhibit for decades and many of us here assumed that zoo management would one day phase out one of their star attractions. Putting a popular animal on a brand-new logo shows
commitment and it's exciting to think that now there's simply got be a new Tiger exhibit. Surely that could happen, right? Or else how many more years will this zoo keep a Tiger in such a confined space? The AZA doesn't appear to care as the zoo was just re-accredited in March for 5 more years. Perhaps there was a mandate that progress has to be made on the Tiger enclosure.
In an interview with the zoo's director in March, she mentions a Tiger habitat expansion and finishing the Madagascar area as the two biggest priorities. I hate to sound too negative, but if the zoo even
triples the size of their Tiger exhibit it will still be outdated. Many other zoos around the world give acres to Tigers, with some Scandinavian zoos considering an acre or so for a Tiger to just be the off-show area! Honestly, the Central Coast Zoo should not expand the Tiger exhibit at all, but go in a totally different direction with a number of smaller species instead. Alas, they'll go ahead and make it a bit bigger and it will still probably be far, far too small.
Interview with director:
https://www.ksby.com/atascadero/charles-paddock-zoo-prepares-for-new-habitats-and-staff
The tiny Malayan Tiger exhibit that has been unchanged for decades: