Northwest_FIsh_Keeping
Well-Known Member
The Aquarium announced that so far, they've managed to raise over $2.3 Million in 2 days thanks to a fundraising campaign with credits to Taylor Swift. It's been spread across mainstream media, and this is the gist of it from what I could gather:
- Taylor Swift wore an old Sea Otter t-shirt that was made in the 1990's in a media release
- Her fans saw the MBA branding on the shirt and began donating $13 (some sort of Taylor Swift reference I think)
- The Aquarium saw this and took the opportunity to track down the original design and began reprinting it as a donation incentive for the campaign so if you donated a certain amount, you'd be rewarded with the same t-shirt.
- The original fundraising goal was $1.2 Million, but that was quickly surpassed and the Aquarium has since paused the t-shirt incentive while they catch up with orders due to the backlog from how many donations have been made (so far*, it sounds like they might open it back up once they're caught up)
