I have a sneaking suspicion that Morfeld's rather baseless comment about breeding based on demeanor or physical traits may be rooted in some... conflicts of interest.
Later on in the article she says:
"Physically moving these huge animals between continents would be difficult. So, a better way, in my opinion, is to develop reproductive technologies where you can move semen or embryos and proceed with artificial insemination, IVF, and embryo transfer. We do this all the time in livestock and other species. There's no reason this can't be applied to giraffes."
Her website touts her services. $2000 daily fee + travel reimbursement for her reproductive services (including semen collection/assessment/banking, reproductive ultrasound [which is actually misspelled as "ultrasond" on her official website], artificial insemination, and "body condition assessments"... you can view the page
here which is weirdly rife with typos lol). 20 bucks a pop for a variety of hormone tests, plus $5 for samples if it's a feather, urine, or fecal sample... she offers giraffe fecal hormone monitoring, a total of 12 samples, 12*25= $300... and elephant semen collection, a multi-visit process, $2000 per visit. She also offers laparoscopic egg retrieval, IVF, and embryo transfer, though I'm not seeing pricing info on that.
Maybe these prices are normal? I am not exactly an elephant semen specialist's prime audience. But I am generally suspicious of professionals who a. Have a social media presence, b. Are making baseless claims, and c. Are offering an alternative that they directly serve financially to benefit from.
I think in general that this is an important issue but idk what the heck she's on about talking about accredited breeding programs choosing their pairings based solely on demeanor or physical traits.