Just playing devil's advocate here -
Do people who think that white lions should not be kept also think that zoos which display leopards or jaguars (remember them?) should keep only spotteds and not blacks? What's the difference?
geeze we really do go round in circles here! am i the only one who remembers this exact debate and melanism analogy when mogo brought in their white lions?
to answer ara's question, there's a big difference - black jaguars and leopards are a naturally established, and successful mutation. in fact in some regions it is supremely dominant (usually rainforests).
white lions and tigers have failed to ever establish themselves in the wild. i don't believe, as some do, that being white is even remotely advantageous. instead from all the information i have gathered, that there have only ever been the odd periodical white lion or tiger ever appear in the wild. in the case of tigers its even rarer. potentially just the one individual. these animals have been captured, taken into captivity and propagated via inbreeding.
i don't have a problem with white lions existing in the wild - so long as they were born there on their own accord. nature will take care of them in one way or another and prove once and for all just how many white lions there are supposed to be.
now we should all avoid inbreeding wherever possible, but even if zoos did frequently select leopard pairs specifically for melanism you still have a gene pool that - if returned to its place of origin, had a natural chance at survival. you can take comfort in knowing that likely hundreds of thousand of years of testing has proven that these black cats have a as a serious chance of survival as any other zoo-bred cat and that, more importantly, their genetics will be absorbed into the wild population without ill-effect.
we can't say that about white lions. because the mutation has never established itself. and the fact that there seems a number of carriers of the gene in the wild, yet so few examples of animals displaying the white coat - that its probably been around for hundreds of years - and never, ever managed to become dominant over or even a significant percentage of the overall lion population. not even in one area.