I'm wondering if Zoochatters use TripAdvisor.
Do you use it to decide which zoos to visit?
Do reviews and ratings match your experience?
Do you write reviews after a visit to a new zoo?
1. Yes, I am a ... I forgot what it's called, but basically I have reviewed so many restaurants, tours, zoos etc that I have the highest 'rank' of a reviewer.
2. Australia and the few capitals that I visit, do not have that many zoos to begin with. So no, I don't use Tripadvisor or online reviews to decide which zoos to visit - I just google what zoos are in the area and visit anyway.
3. I ALWAYS book hotels as per Tripadvisor rankings, and with the exception of the Holiday Inn in Darwin (which I mixed up because there were two next to each other) the website has never let me down in booking the last 50 or 60 hotel rooms.
4. I always write zoo reviews on Tripadvisor, and when the zoo was not on the website, I requested that it be listed, which they always did. Addressing your third question, I would say that zoo reviews seem to be 'touristy'. "Saw some cool animals, fed a kangaroo, kids loved it, had a great day".
I should point out that many many people use the website for "things to do" on a weekend or holiday etc. What this means, of course, is that it is in your interest for your zoo to be highly ranked for things to do in Victoria, Melbourne, and the Mornington Peninsula. People doing a day trip could put it on their itinerary. I know that some zoos in Australia actively monitor the feedback there and respond to posts, which is a great touch; a couple zoos advertise their Tripadvisor ranking on their zoo websites. Indeed, I believe it was (so don't quote me!) Gorge Wildlife Park that had a sign in the gift shop asking visitors to leave a review on Tripadvisor. Long and short, I think that managing and promoting your Tripadvisor page is a good idea.