This year's calendar made £520.73.
They're probably using the calendar idea to start the ball rolling and to perhaps steadily gather the public's interest/support to make them feel more part of the project. Nothing wrong with that. Members with greater knowledge of marketing etc. will be able to explain it much better than me.
The fact they've given something as big as an 'orangutan enclosure project' a fleeting mention hidden within a news article about calendars, rather than an all singing and dancing announcement suggests to me that things won't be happening for a long long time, because the money just isn't there yet (they had to fundraise for the snow leopard extension*) . Or maybe it suggests the project won't be as big or expensive as we'd like. Hope I'm wrong of course.
The thing is they've needed a new orang exhibit for over 40 years. It should be their number 1 priority if they want to move forward. Actually, it will be a gigantic leap forward for the zoo if the orangs get something decent. The zoo has only really started to turn a corner in approximately the last 5 years, but they must've had multiple ideas of what they'd like to do for way longer than that. The zoo's director was a long standing keeper at Dudley.
I just hope that they get things right. I hope they don't rush in and think; "right then, we've got 10k and a voucher from B&Q, lets build the orangs something". I'd rather they wait until they have enough to create something brilliant, that's exactly what they need, than something poor and disappointing that will just need replacing/updating a few years down the line, because that won't do anything for their reputation.
With regards to the chimp enclosure, I know the chimp group itself isn't great, but the majority of the public don't know that. I'd rather have an enclosure that goes above and beyond a captive animal's needs (natural group or not), is impressive to the public and is good for the zoo's reputation than one that just looks/is adequate. People don't return to a zoo to see lots of 'adequate' enclosures. And anyway I was thinking more long term than the current chimp group. It would be a shame to diminish one of Dudley's best enclosures, when the good exhibits they do have are so few and far between. It would be a step back for their growing reputation.
*It was revealed in March that they were planning to extend the snow leopard enclosure. They also released artist's impressions and did quite a bit of fundraising for it. I don't know if they've started work yet or if they planned to start by now. The recent death of the female and the cub, as well as the upcoming arrival of a new female some time in the Autumn may have unsettled plans.
http://www.zoochat.com/198/snow-leopard-sign-455591/