Although totally possible, a lot of zoos wouldn't do this: in the reptile house, a hall full of chameleons. As many species as possible that are easily obtained (10-20 at least shouldn't be a problem). The design would be unique for a reptile house setting. Instead of glass separating visitors and chameleons, there is open space to allow for ventilation (which chameleons need). There'd be a small wall to keep visitors out. I'm not sure what would separate each individual exhibit. I don't like the idea of solid walls, but I don't quite know what would make the design "naturalistic" (have we decided that's a better word than immersive?).
Most chameleons are prone to being stressed out by noisy & "palpable" humans (which a certain number of zoo visitors unfortunately are). A walk-through chameleon exhibit on a large scale (such as Zürich's Masola rainforest complex) might work, but even there I have observed visitors harassing chameleons.