So cringey that they still capitalise on Steve Irwin's ''Crickey'' expression. Have to hand it to them though would be the most financially successful private zoo in Australia by probably a fair stretch (most googled zoo in Australia worldwide, even ahead of Taronga and Melbourne); so hope they continue to accomodate for new species in conservation plight (just wish they'd put ''Crickey'' to bed, kinda feels like they're just milking it now).
I honestly don’t understand why they need to capitalise off Steve’s fame when the family (especially the kids) are achieving things in their own right. There’s nothing wrong with honouring Steve’s memory, but the continued merchandising etc. is a step too far imo.
Steve was admired for his passion and conservation work, not a bunch of tired stereotypes and catchphrases.