Birdsandbats' Sanctuary Aquatics Review - What's Between an Aquarium and a Pet Shop?

birdsandbats

Well-Known Member
5+ year member
Date of visit: January 7 2023

Most of the time, discerning between a pet shop and a zoo isn't too difficult. Pet shops exist for the primary purpose of selling animals and supplies to keep animals, while zoos focus on exhibiting animals to the public. There's a small gray area, of course - some zoos may sell a few animals to the public, and some pet shops may have a zoo section attached to them. But you wouldn't think that this gray area extends very far. Certainly there are no facilities that can not simply be classified as one or the other, right?

That's what I thought until today. I had heard interesting things over the last few months about what I had heard was a new aquarium shop in Oshkosh and decided to check it out. I'm still trying to figure out exactly what I saw.

Pulling into the parking lot, something was immediately up. Sure, I knew that Sanctuary Aquatics had only opened up in October of 2022, but I had not expecting a mere fish shop to be in a brand new, fancy looking building! I realized I was not walking into a mere fish shop when I saw a sign on the door: "Admission - $5". Excuse me!?!

Walking in, you are first greeted with a visual overload of hundreds of fish tanks. This is the Freshwater Room. The vast majority of these tanks are tanks containing fish being sold. Each of these small "stock" tanks is very barren, with some sort of colored gravel, one decoration of some sort, and a single (occasionally two) species of fish, either in a small school or singly depending on the species' habits. These tanks are all obviously very bad, but presumably the fish don't spend too long in them before setting off to a (hopefully) better home at someone's house. These tanks are all free-standing (not in-wall tanks) and are arranged in all different sorts of patterns. I noticed that only particularly colorful and showy species were present - as this facility is just as interested in exhibiting as they are in selling...

This becomes more obvious when you look at the numerous "exhibit" tanks throughout the Freshwater Room. The first two are the first two tanks you see upon entering. The first of these is a terrarium, and is the only non-aquatic exhibit at Sanctuary Aquatics. It is a tall, well-planted vertical terrarium that was signed for Red-eyed Tree Frog and Orange-legged Monkey Frog, but all I saw was a very tiny White's Tree Frog. The small frogs could easily stay hidden in this terrarium, though. The next "exhibit" tank is right next to the frogs and is a pond-style exhibit visible from the surface, although there are some viewing windows on the sides. It contains several species of large Neotropical cichlids as well a single freshwater stingray. This tanks also has mangroves growing in it for some reason.

The "exhibit" tanks are all of much, much higher quality than the "stock" tanks and are (mostly) all brilliantly aquascaped. The other "exhibit" tanks in the freshwater room include an aquatic plant-filled tanks with Cherry Shrimp and some sort of small red fish, a terrible, barren pond-style tanks for some stingrays, a large, beautifully planted community tank containing (among others) Blue Neon Tetras, Denison Barbs, Blue Rams, and Discus, a bizarre "V" shaped acrylic tank with Cardinal Tetras that looked like it came from the show Tanked, a mossy tank for various tetras, and a horrid barren tank for an Axolotl.

The Reef Room is definitely the more impressive of Sanctuary Aquatic's two rooms. It is centerpieced by the Reef Lagoon exhibit, a 10000 gallon tank that is once again only visible from the surface. Using live rock and actual, living coral, this tank is extremely impressive given its size. It is also absolutely alive with a variety of reef fish species, both large and small. The surface-only view really is a bit of a pain though - if I could get a clearer view and photos of the fish inside this would frankly be one of my favorite zoo exhibits ever. As it stands it is really impressive but not knock-your-socks-off impressive.

The Reef Room also has several very large and shallow coral propagation tanks. Coral is Sanctuary Aquatics' specialty and they had over 100 species for sale, of all shapes and sizes. One of these tanks also had mangroves growing in it.

The "stock" tanks in the Reef Room consist mostly of in-wall tanks on the smallest of the room's walls. These tanks the fundamentally similar to the freshwater ones, except there's a handful of larger tanks for fish larger than a few inches (which is not the case in the Freshwater Room). There's also a couple of random freshwater tanks among them, for some reason. I hope no one buys that Molly thinking it can live in their saltwater tank! A number of the Reef Room "stock" tanks are just in clear plastic bins on a shelf.

Other than the Reef Lagoon, there's two other "exhibit" tanks - a pretty standard seahorse tank and a tank for a Peacock Mantis Shrimp that is only visible if you lay on your stomach on the floor and is entirely lit with red light so you can't see the species' signature colors.

Overall, Sanctuary Aquatics is an odd facility that seems to be exactly halfway between an aquarium and a fish shop. Sure, nearly everything here's for sale, but there's also an admission price and guests are encouraged to stay for a long time and look at the fish even if they have no intention of buying any. The Reef Lagoon tank is quite impressive but does not live up to its full potential. Among aquariums, Sanctuary Aquatics is not notable at all. Among fish shops, I'm tempted to say it is probably among the best, although I do not have a feel for what the average fish shop feels like. As a gray-area enigma though, it's fascinating to me.
 
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There's also a couple of random freshwater tanks among them, for some reason. I hope no one buys that Molly thinking it can live in their saltwater tank!
Mollies can be kept in marine tanks though. They are typically kept in freshwater aquariums but they aren't actually freshwater fish - they normally live in brackish waters in the wild, but occur naturally either side (in rivers and in full saltwater) and can be kept easily in either freshwater or marine in aquariums.
 
Mollies can be kept in marine tanks though. They are typically kept in freshwater aquariums but they aren't actually freshwater fish - they normally live in brackish waters in the wild, but occur naturally either side (in rivers and in full saltwater) and can be kept easily in either freshwater or marine in aquariums.

Yeah I have a sailfin molly in a saltwater tank. They will grow larger and probably live longer than in fully freshwater conditions.
 
Interesting place, I look forward to seeing the pictures, thanks for finding this strange place. Looking at the pictures on Google I can kind of see what you mean.
 
This sounds like a pet store that discovered a way to make money is to make people think that they are an aquarium and charge admission. That is quite a racket they have going there.

No serious zoo or aquarium is going to sell animals to the public is a difference between serious zoos and aquariums and pet stores.
 
This sounds like a pet store that discovered a way to make money is to make people think that they are an aquarium and charge admission. That is quite a racket they have going there.

No serious zoo or aquarium is going to sell animals to the public is a difference between serious zoos and aquariums and pet stores.
It very slightly reminds me of Serpent Safari, though from the pics I’d seen of the later, not nearly as impressive in terms of exhibits or collections
 
No serious zoo or aquarium is going to sell animals to the public is a difference between serious zoos and aquariums and pet stores.
While none of them were accredited, I have now been to three zoos (not counting this one ;)) that sell animals to the public. Special Memories Zoo sold rabbits before it closed, Shalom Wildlife Zoo sells guinea pigs, and Alligator Alley sells all sorts of herps (including alligators!).
 
While none of them were accredited, I have now been to three zoos (not counting this one ;)) that sell animals to the public. Special Memories Zoo sold rabbits before it closed, Shalom Wildlife Zoo sells guinea pigs, and Alligator Alley sells all sorts of herps (including alligators!).

Two of those are/were among the worst of the worst zoos in the country, so...
 
Date of visit: January 7 2023

Most of the time, discerning between a pet shop and a zoo isn't too difficult. Pet shops exist for the primary purpose of selling animals and supplies to keep animals, while zoos focus on exhibiting animals to the public. There's a small gray area, of course - some zoos may sell a few animals to the public, and some pet shops may have a zoo section attached to them. But you wouldn't think that this gray area extends very far. Certainly there are no facilities that can not simply be classified as one or the other, right?

That's what I thought until today. I had heard interesting things over the last few months about what I had heard was a new aquarium shop in Oshkosh and decided to check it out. I'm still trying to figure out exactly what I saw.

Pulling into the parking lot, something was immediately up. Sure, I knew that Sanctuary Aquatics had only opened up in October of 2022, but I had not expecting a mere fish shop to be in a brand new, fancy looking building! I realized I was not walking into a mere fish shop when I saw a sign on the door: "Admission - $5". Excuse me!?!

Walking in, you are first greeted with a visual overload of hundreds of fish tanks. This is the Freshwater Room. The vast majority of these tanks are tanks containing fish being sold. Each of these small "stock" tanks is very barren, with some sort of colored gravel, one decoration of some sort, and a single (occasionally two) species of fish, either in a small school or singly depending on the species' habits. These tanks are all obviously very bad, but presumably the fish don't spend too long in them before setting off to a (hopefully) better home at someone's house. These tanks are all free-standing (not in-wall tanks) and are arranged in all different sorts of patterns. I noticed that only particularly colorful and showy species were present - as this facility is just as interested in exhibiting as they are in selling...

This becomes more obvious when you look at the numerous "exhibit" tanks throughout the Freshwater Room. The first two are the first two tanks you see upon entering. The first of these is a terrarium, and is the only non-aquatic exhibit at Sanctuary Aquatics. It is a tall, well-planted vertical terrarium that was signed for Red-eyed Tree Frog and Orange-legged Monkey Frog, but all I saw was a very tiny White's Tree Frog. The small frogs could easily stay hidden in this terrarium, though. The next "exhibit" tank is right next to the frogs and is a pond-style exhibit visible from the surface, although there are some viewing windows on the sides. It contains several species of large Neotropical cichlids as well a single freshwater stingray. This tanks also has mangroves growing in it for some reason.

The "exhibit" tanks are all of much, much higher quality than the "stock" tanks and are (mostly) all brilliantly aquascaped. The other "exhibit" tanks in the freshwater room include an aquatic plant-filled tanks with Cherry Shrimp and some sort of small red fish, a terrible, barren pond-style tanks for some stingrays, a large, beautifully planted community tank containing (among others) Blue Neon Tetras, Denison Barbs, Blue Rams, and Discus, a bizarre "V" shaped acrylic tank with Cardinal Tetras that looked like it came from the show Tanked, a mossy tank for various tetras, and a horrid barren tank for an Axolotl.

The Reef Room is definitely the more impressive of Sanctuary Aquatic's two rooms. It is centerpieced by the Reef Lagoon exhibit, a 10000 gallon tank that is once again only visible from the surface. Using live rock and actual, living coral, this tank is extremely impressive given its size. It is also absolutely alive with a variety of reef fish species, both large and small. The surface-only view really is a bit of a pain though - if I could get a clearer view and photos of the fish inside this would frankly be one of my favorite zoo exhibits ever. As it stands it is really impressive but not knock-your-socks-off impressive.

The Reef Room also has several very large and shallow coral propagation tanks. Coral is Sanctuary Aquatics' specialty and they had over 100 species for sale, of all shapes and sizes. One of these tanks also had mangroves growing in it.

The "stock" tanks in the Reef Room consist mostly of in-wall tanks on the smallest of the room's walls. These tanks the fundamentally similar to the freshwater ones, except there's a handful of larger tanks for fish larger than a few inches (which is not the case in the Freshwater Room). There's also a couple of random freshwater tanks among them, for some reason. I hope no one buys that Molly thinking it can live in their saltwater tank! A number of the Reef Room "stock" tanks are just in clear plastic bins on a shelf.

Other than the Reef Lagoon, there's two other "exhibit" tanks - a pretty standard seahorse tank and a tank for a Peacock Mantis Shrimp that is only visible if you lay on your stomach on the floor and is entirely lit with red light so you can't see the species' signature colors.

Overall, Sanctuary Aquatics is an odd facility that seems to be exactly halfway between an aquarium and a fish shop. Sure, nearly everything here's for sale, but there's also an admission price and guests are encouraged to stay for a long time and look at the fish even if they have no intention of buying any. The Reef Lagoon tank is quite impressive but does not live up to its full potential. Among aquariums, Sanctuary Aquatics is not notable at all. Among fish shops, I'm tempted to say it is probably among the best, although I do not have a feel for what the average fish shop feels like. As a gray-area enigma though, it's fascinating to me.

It sounds to me like they went in over their head and are now charging admission to help make up for it. I've been in a few higher end fish stores and none of them charge admission, they make plenty just by what they sell. There's no good reason for them to charge a fee just to walk in the store.
 
While none of them were accredited, I have now been to three zoos (not counting this one ;)) that sell animals to the public. Special Memories Zoo sold rabbits before it closed, Shalom Wildlife Zoo sells guinea pigs, and Alligator Alley sells all sorts of herps (including alligators!).

By my definition, none of those are serious conservation-based zoos. They are roadside zoos.
 
By my definition, none of those are serious conservation-based zoos. They are roadside zoos.
It's not just your definition. I'm not sure if anyone could unironically call them "serious conservation-based zoos", and while I'm not a huge fan of the term roadside zoos, as it often gets misused, these are certainly the kinds of facilities in which using that term is justifiable.
 
Hello! I am Steven, I am one of the owners of Sanctuary Aquatics, and I designed and built the facilities within the building. I read your post and wanted to provide some context to some of the topics in your review.

Date of visit: January 7 2023
Pulling into the parking lot, something was immediately up. Sure, I knew that Sanctuary Aquatics had only opened up in October of 2022, but I had not expecting a mere fish shop to be in a brand new, fancy looking building! I realized I was not walking into a mere fish shop when I saw a sign on the door: "Admission - $5". Excuse me!?!

Yes let's address this. Im still on the fence about it myself. we are open everyday 12-6pm. During that time on any given day, we will have anywhere from 50-150 people that come to use the store as an indoor activity. We have homeschoolers, stay at home moms, adult daycares, etc that come in groups of 5-10 and really enjoy the facilities on a regular basis. And because it is half-way between a fish store and an aquarium, we thought it made sense to try to draw income from everyone that is enjoying the space.

The thing to remember though: if you buy something, the admission fee is waved.

We also provide tours, teach classes, take reservations for birthday parties, and more! My wife was an elementary school teacher and now is our educational director. She regularly develops classes for scout troops that align with badge requirements.

These tanks are all obviously very bad, but presumably the fish don't spend too long in them before setting off to a (hopefully) better home at someone's house. These tanks are all free-standing (not in-wall tanks) and are arranged in all different sorts of patterns. I noticed that only particularly colorful and showy species were present - as this facility is just as interested in exhibiting as they are in selling...

7d42bffc-3d8f-47ba-8573-e03ede1317b2-Sanctuary_Aquatics_3edit.jpg


32b07032-a94c-4c8b-b89e-3a9ce31fc885-Sanctuary_Aquatics_1edit.jpg

7db94361-f6f9-4871-933d-d5701425eb42-Sanctuary_Aquatics_4edit.jpg


Yeah every freshwater tank has a sponge filter, a hand sized rock, gravel, and a piece of PVC. About 50% of the freshwater tanks are currently growout tanks for our freshwater plants. as we continue, my goal is to have freshwater plants in every tank. Do you have any suggestions to make the tanks less "bad," but also maintain easy access to catching fish for customers?

d161373e-37d7-47cf-817f-e333e164d4e6-789.jpeg


This becomes more obvious when you look at the numerous "exhibit" tanks throughout the Freshwater Room. The first two are the first two tanks you see upon entering. The first of these is a terrarium, and is the only non-aquatic exhibit at Sanctuary Aquatics. It is a tall, well-planted vertical terrarium that was signed for Red-eyed Tree Frog and Orange-legged Monkey Frog, but all I saw was a very tiny White's Tree Frog. The small frogs could easily stay hidden in this terrarium, though.

Yup this is a 30ft high x 6ft x12ft planted terrarium. We currently have 20 red eyed tree frogs in there....we feed them every day and then they go back to their chill spots. But, Im not surprised you didnt see any. I rarely see them except when feeding.

frog.jpg


The next "exhibit" tank is right next to the frogs and is a pond-style exhibit visible from the surface, although there are some viewing windows on the sides. It contains several species of large Neotropical cichlids as well a single freshwater stingray. This tanks also has mangroves growing in it for some reason.

Mangroves can grow in freshwater just fine. And they provide a great root system for different spots for fish to take up shop! I dont see that has a bad thing. Do you have any recommendations for good freshwater trees that could provide the same type of shelter? I'd love to try another!

The "exhibit" tanks are all of much, much higher quality than the "stock" tanks and are (mostly) all brilliantly aquascaped. The other "exhibit" tanks in the freshwater room include an aquatic plant-filled tanks with Cherry Shrimp and some sort of small red fish,

The red fish are Ember Tetras, and they are a schooling fish that are beautiful within our Planted ADA style display.

551168cd-29b1-454f-889c-e7304dd1bbdd-kli.jpeg


IMG955010.jpg

photo.php



a terrible, barren pond-style tanks for some stingrays, a large, beautifully planted community tank containing (among others) Blue Neon Tetras, Denison Barbs, Blue Rams, and Discus,

Sting rays do best with a soft sand bottom and little to no obstructions! However, we do have plans for this system to make it more of an experience, and less "barren."

a bizarre "V" shaped acrylic tank with Cardinal Tetras that looked like it came from the show Tanked, a mossy tank for various tetras, and a horrid barren tank for an Axolotl.

Lol, Im sad you think it's bizarre! I loved making it :)
1338357006645691


274722991_1338357076645684_6341204557660827313_n.jpg


The Reef Room is definitely the more impressive of Sanctuary Aquatic's two rooms. It is centerpieced by the Reef Lagoon exhibit, a 10000 gallon tank that is once again only visible from the surface. Using live rock and actual, living coral, this tank is extremely impressive given its size. It is also absolutely alive with a variety of reef fish species, both large and small. The surface-only view really is a bit of a pain though - if I could get a clearer view and photos of the fish inside this would frankly be one of my favorite zoo exhibits ever. As it stands it is really impressive but not knock-your-socks-off impressive.

The Reef Room also has several very large and shallow coral propagation tanks. Coral is Sanctuary Aquatics' specialty and they had over 100 species for sale, of all shapes and sizes. One of these tanks also had mangroves growing in it.

Here is the Lagoon!

Lagoon.jpg


I think the last time we counted it was nearly 5,000 different types of corals. We also have a coral aquaculture facility in another building behind this one!

PSX_20200522_123751-scaled.jpg

search


The "stock" tanks in the Reef Room consist mostly of in-wall tanks on the smallest of the room's walls. These tanks the fundamentally similar to the freshwater ones, except there's a handful of larger tanks for fish larger than a few inches (which is not the case in the Freshwater Room). There's also a couple of random freshwater tanks among them, for some reason. I hope no one buys that Molly thinking it can live in their saltwater tank! A number of the Reef Room "stock" tanks are just in clear plastic bins on a shelf.

Yes we have freshwater mollies in the saltwater tanks as they can live in saltwater. They also have the beneift of never being exposed to marine diseases or parasites. So to that end, they act as good indicators of fish health within the saltwater system.

The clear plastic bins on the shelf have quarantines and isolated invertebrates which have been quarantined for a minimum of 30days before they are available for sale. This way, saltwater customers can buy their invertebrates with confidence knowing that they are disease free.

Other than the Reef Lagoon, there's two other "exhibit" tanks - a pretty standard seahorse tank and a tank for a Peacock Mantis Shrimp that is only visible if you lay on your stomach on the floor and is entirely lit with red light so you can't see the species' signature colors.

That is actually our algae scrubber for the coral frag system. The shrimp was a donation from a customer that we are currently building a special exhibit for him! Until then he watches menacingly from below :)

Overall, I encourage anyone to visit! Also, if you have any questions, something looks out of place, or you have something to contribute to our team, we are always open to suggestions, and everyday we work very hard to make this a great experience for all of our guests, humans and fish alike!
 
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Yeah every freshwater tank has a sponge filter, a hand sized rock, gravel, and a piece of PVC. About 50% of the freshwater tanks are currently growout tanks for our freshwater plants. as we continue, my goal is to have freshwater plants in every tank. Do you have any suggestions to make the tanks less "bad," but also maintain easy access to catching fish for customers?
From the photos you've posted I don't see anything wrong with those as store tanks - the fish tend not to be kept in them for extended periods and ease of netting them out is a necessary requirement. The only difference from what I see in aquarium stores where I am (New Zealand) is that the frontage is usually covered in plastic surrounds so you can just see the front pane of the tank (the surround slide sideways for access when fish need to be netted out). I think birdsandbats was basically trying to turn everything in the store into a public aquarium when those tanks are clearly for holding fish for sale.

Lol, Im sad you think it's bizarre! I loved making it :)
1338357006645691
Do you have a photo of this tank set up? (Perhaps the photo which didn't show in the post was depicting it?). From the "V-shaped" description I had something entirely different in my head!
 
Hello! I am Steven, I am one of the owners of Sanctuary Aquatics, and I designed and built the facilities within the building. I read your post and wanted to provide some context to some of the topics in your review.



Yes let's address this. Im still on the fence about it myself. we are open everyday 12-6pm. During that time on any given day, we will have anywhere from 50-150 people that come to use the store as an indoor activity. We have homeschoolers, stay at home moms, adult daycares, etc that come in groups of 5-10 and really enjoy the facilities on a regular basis. And because it is half-way between a fish store and an aquarium, we thought it made sense to try to draw income from everyone that is enjoying the space.

The thing to remember though: if you buy something, the admission fee is waved.

We also provide tours, teach classes, take reservations for birthday parties, and more! My wife was an elementary school teacher and now is our educational director. She regularly develops classes for scout troops that align with badge requirements.



7d42bffc-3d8f-47ba-8573-e03ede1317b2-Sanctuary_Aquatics_3edit.jpg


32b07032-a94c-4c8b-b89e-3a9ce31fc885-Sanctuary_Aquatics_1edit.jpg

7db94361-f6f9-4871-933d-d5701425eb42-Sanctuary_Aquatics_4edit.jpg


Yeah every freshwater tank has a sponge filter, a hand sized rock, gravel, and a piece of PVC. About 50% of the freshwater tanks are currently growout tanks for our freshwater plants. as we continue, my goal is to have freshwater plants in every tank. Do you have any suggestions to make the tanks less "bad," but also maintain easy access to catching fish for customers?

d161373e-37d7-47cf-817f-e333e164d4e6-789.jpeg




Yup this is a 30ft high x 6ft x12ft planted terrarium. We currently have 20 red eyed tree frogs in there....we feed them every day and then they go back to their chill spots. But, Im not surprised you didnt see any. I rarely see them except when feeding.

frog.jpg




Mangroves can grow in freshwater just fine. And they provide a great root system for different spots for fish to take up shop! I dont see that has a bad thing. Do you have any recommendations for good freshwater trees that could provide the same type of shelter? I'd love to try another!



The red fish are Ember Tetras, and they are a schooling fish that are beautiful within our Planted ADA style display.

551168cd-29b1-454f-889c-e7304dd1bbdd-kli.jpeg


IMG955010.jpg

photo.php





Sting rays do best with a soft sand bottom and little to no obstructions! However, we do have plans for this system to make it more of an experience, and less "barren."



Lol, Im sad you think it's bizarre! I loved making it :)
1338357006645691


274722991_1338357076645684_6341204557660827313_n.jpg




Here is the Lagoon!

Lagoon.jpg


I think the last time we counted it was nearly 5,000 different types of corals. We also have a coral aquaculture facility in another building behind this one!

PSX_20200522_123751-scaled.jpg

search




Yes we have freshwater mollies in the saltwater tanks as they can live in saltwater. They also have the beneift of never being exposed to marine diseases or parasites. So to that end, they act as good indicators of fish health within the saltwater system.

The clear plastic bins on the shelf have quarantines and isolated invertebrates which have been quarantined for a minimum of 30days before they are available for sale. This way, saltwater customers can buy their invertebrates with confidence knowing that they are disease free.



That is actually our algae scrubber for the coral frag system. The shrimp was a donation from a customer that we are currently building a special exhibit for him! Until then he watches menacingly from below :)

Overall, I encourage anyone to visit! Also, if you have any questions, something looks out of place, or you have something to contribute to our team, we are always open to suggestions, and everyday we work very hard to make this a great experience for all of our guests, humans and fish alike!
I think aquatic plants would do a lot to improve most of those tanks.

For the record I don't think the V-shaped tank or the freshwater mangroves are bad, just a bit strange. I do kind of like strange.

Thanks for your input and response though! Hearing from the actual owners of facilities isn't something we get often on this site, so it's always nice!
 
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