Just look up the road at Chicago LP how things can be done differently!
Is that a fair comparison though? Brookfield's expenses are more than twice that of LP's ($67 million vs $30 million USD per year) yet LP gets twice as much money in contributions ($14 million vs $7 million USD). Nearly all of LP's new construction projects are financed by the richest philanthropists in Chicago, most notably the Regensteins and Pritzkers.
Management should be pro-active and raising admissions without new significant building work or new projects is a no-brainer and will do nothing to entice people to revisit the zoo or pay a visit at all.
Isn't raising admissions and outsourcing expenses in order to build new projects in the future proactive...?
A simple presentation of a new Masterplan unless that funding is there inside the plan and pledged et cetera to me is an empty shell-body.
From what I know, funding is usually figured out after a master plan is developed, so that they have a budget to show investors and the public. Attempting to solicit funding without having a plan on how to spend it doesn't seem like a good pitch.