That is true & I’m not bashing them, as you know Edinburgh Zoo is my favourite (and still is) but sometimes I feel they could communicate better especially with the public and their members.
That does include more broader marketing for example as good as it was, their tv series only ran for 2 seasons and it was only really on BBC Scotland, yet compare that to Chester, longleat zoo , monkey world and others that market their respective series worldwide on Amazon prime and mainstream tv.
That is beside the point but it’s a point I’ve made before and that’s a missed trick on their part I find. It is somewhat concerning to me that we are no further forward in knowing the future of the panda exhibit than we did 2 years ago, despite it would seem back then that they were going to tell us imminently.
It’s the same for a few other things that I feel have been miscommunicated, for example I was hoping to “adopt” the pandas last year as I knew it was their final year but they removed the option before I could do it, and I know I wasn’t the only person who experienced that, ultimately it would of been more money for the zoo.
The problem with your final point, is they DID NOT know when the Pandas would be going back. At one stage they were told as early as the end of October. So if they offer a yearly adoption and they went before the end of the year, you will find there would be some people who would complain they didn't get value for money, and want part refunds etc. Just because you wouldn't doesn't mean others wouldn't. Therefore, they would find it easier not to offer adoption packages for the final year.
TV Programs have to be popular. I don't disagree the ones on RZSS were good, but they are small collections, not really expanding and growing, so a 3rd or 4th series, may have been repetitive, and viewing figures dictate how long a program runs for.
I enjoyed big week at the Zoo that Channel 5 ran for 2/3 years. Even that has not been commissioned again.
Lets not forget, even how big Chester is, eventually the production team felt SLOTZ had run it's course and a number of the keepers stopped enjoying doing it, even left the collection, as they always got approached in and out of work, and some people don't want that. The production team are now doing SLOTSP at Knowsley, how long that will run who knows.
Monkey World has been done to death, and do they even record new series anymore? Longleat didn't have an Xmas special this year, they only done repeats. The likes of Kate Humble have even said they are unsure how much longer they want to do it.
I guess that everything has it's time, and maybe RZSS didn't capitalise on the program they had, when they had it.
Myself personally, I wouldn't be surprised if Chris Packham and his Step Daughter ended up doing a "sanctuary" program around Wildheart and other sanctuaries, and I suspect at some point with the continuous press coverage, a program on the Aspinall Parks is surely only a matter of time away.
I think the biggest issue is, a lot of zoos do communicate well, but because we are people with a stronger interest than most, we perhaps want more than the normal person. Most zoos decide to publicise births, but not deaths due to the backlashes they get, it's understandable, but not ideal for those with a vested interest like ourselves.
But I don't think all plans should be out in the open. Granted, Zoo enthusiasts like ourselves always want to know what's going on, but do the general public? Sometimes there is a case of it being too much information.
I'm sure a lot of things are just a case of not really in the public interest, and if you want to know stuff, then email the zoo and ask, they can only say they can't disclose. I've found by supporting some zoos, sponsoring animals, exhibits and signing up as corporate patrons at places, I get some letters and emails I didn't get as members, but mostly it's about fundraising and events. It's only at AGM's that plans and ideas seem to be floated, but even then, it's not concrete information. I get some people would like to know everything, but is it really beneficial? Is it a case like you say, Edinburgh is your favourite zoo, and you have a bigger interest than most, so you personally feel communication could be better, because mainly you are looking to know more, whilst the man on the street, may not actually be that interested?
I've got personalised letters to me, about funding for the Koala and Zebra exhibits, it goes into some detail and outlined plans for the exhibits and timelines of events, but the only reason these were passed on? Yes, the charity is looking for funding and it has to appeal to those willing to fund, so you need some disclosure. Some of this information is not made public or freely available, but then I would say it may not be of interest to most people.
I get you're passionate about EZ, but I personally think you're being a little harsh on them.