Neat, thanks for the paper! And it's because I think ED species are generally more important to preserve. I consider the loss of the Carolina parakeet a greater loss than the loss of the heath hen and the loss of the Labrador duck a greater loss than either. Though the Labrador duck was more evolutionarily distinct than the passenger pigeon, the passenger pigeon was a keystone species and I consider it a greater loss.
Yes, but that’s just restating the preference, again without giving a reason.
Arguably the main point in favour of incorporating ED into prioritization frameworks is that phylogenetic diversity is a correlate of functional diversity and evolutionary potential. My opinion, in case you’re interested, is that this assumption is context-dependent and we should be very wary of assuming any species is functionally redundant, particularly based on small, short-term datasets at limited spatial scales.