A major factor, in terms of cost, when looking at the almost 140 zoo exhibits on the list are the species being showcased. I counted all of the exhibits that feature elephants and I reached the conclusion that there are 22 elephant enclosures on the list. At the top end of that range is probably Oregon Zoo's 'Elephant Lands', which cost $57 million and arguably isn't as impressive as Reid Park Zoo's 'Expedition Tanzania', which cost only $8.5 million and didn't even qualify for my extensive list. Anyone wishing to build an exhibit for elephants in the U.S. these days has to set aside at least 2 acres, or in some cases 5-10 acres, for the project just for the animals. That doesn't always include a barn of a minimum of 10,000 square feet in size, or expensive gunite mud-banks that are simulated to look real, or thick cables to ring around the enclosure. Elephants are huge animals that cost a lot to house and American zoos have exhibits that are large and impressive as there has been a revolution in the scope of elephant exhibits in the past 20 years in the country.
After the 22 elephant exhibits, the next major highlight from my list would be pinnipeds. I counted 15 exhibits that feature pinnipeds, mainly California Sea Lions which is intriguing as that species is not endangered and in fact relatively common along U.S. coastlines. Underwater viewing is the way to go with seals and sea lions, with tunnels, filtration systems, theatre-style seats, etc., all costing a fortune. Just in the year 2020 we have Columbus Zoo opening Adventure Cove ($40 million), Como Park Zoo opening Como Harbor ($20 million) and Omaha opening their own $27 million California Sea Lion project that will include a wave machine and will likely be the largest pinniped exhibit in the nation. That's 3 pinniped projects that will all open within months of each other and the total cost will be almost $90 million.
After elephants and pinnipeds, the next major trend that I noticed was a total of 12 Polar Bear exhibits and if I'm not mistaken every single one of those dozen exhibits has underwater viewing windows. I know that when I was in Europe there were some Polar Bear exhibits that lacked underwater viewing areas, but in American zoos it is normal for every single Polar Bear exhibit to have large, impressive underwater viewing windows, massively expensive filtration systems that keep the water crystal-clear (no green algae clogging the windows like at Ouwehands in Rhenen, Netherlands) and all of that costs a fortune.
Elephants, pinnipeds and Polar Bears account for almost 50 exhibits on my list and those animals all require husbandry that is incredibly expensive. Taking that into account, then it makes sense that some of the eye-watering prices on these American exhibits cost as much as they do. That is especially true when one considers that quite often a U.S. zoo will add on some new lavatories/bathrooms to the side of an exhibit, or a small gift shop to bring in extra revenue, or even full-size restaurants. As pointed out before, a new animal exhibit is an opportunity to add in free drinking fountains or update signs in the area as part of the final price tag.
Finally, anything to do with water costs an absolute fortune. Elephants, pinnipeds and Polar Bears all require substantial water sources, usually filtered to be crystal-clear and without the dense, green algae that is common in European underwater viewing in the summer months. As much as I loved my experience overseas, and I intend to go back to Europe as soon as I can, I cannot understand the point of expensive underwater viewing if a visitor cannot even see the animals diving through the water. On my list, there are costly water-based exhibits such as Indianapolis Zoo's Dolphin Adventure Dome ($10 million), the National Aquarium's Australian exhibit ($75 million), Shedd Aquarium's Oceanarium renovation ($50 million), Point Defiance Zoo's brand-new aquarium ($52 million) and nothing can top New York Aquarium's $158 million 'Sharks!' addition.
Coming up in the near future, aquatic additions such as Georgia Aquarium's Predators expansion ($100 million or more), Seattle Aquarium's Ocean gallery expansion (anywhere from $100-130 million and due to open in 2023) and Kansas City Zoo's proposed Aquarium (at least $75 million) are showing that prices are perhaps continuing to trend upwards. When will an American zoo open an exhibit complex that hits the $200 million mark?
Lastly, I will point out that quite often there is a "if you build it, they will come" mentality with American zoos. Minnesota spent $24 million on the incredible Russia's Grizzly Coast in 2008 and attendance went through the roof. San Diego built the almost $70 million Africa Rocks and last year the zoo had 4 million visitors for the first time ever...a record-breaking achievement. When Omaha, the biggest spenders of all, opened the Lied Jungle back in 1992 the zoo's annual attendance immediately doubled and that was the catalyst for the zoo to continue to add mega-complexes every few years. Now there are many zoo enthusiasts that rate Omaha as perhaps one of the 5-10 best zoos on the planet...unthinkable pre-1992. I could probably give 100 examples of a zoo breaking its budget to construct a major new exhibit and then setting all-time attendance records. If a zoo is fortunate enough to be able to raise funds for a splashy new exhibit then it is definitely worth doing so as visitors will then pour through the entrance gate. If zoos spend the money then it pays off with increased visitation levels and a much higher profile. In some cases a major exhibit can even be a problem, as then a zoo becomes so popular that immediately things like parking, bathrooms, cafeterias, etc., all have to be upgraded. It's a domino effect of success.
