Wow, this year's list is very different than last year's. Not only is there only one Dishonourable Mention--instead of the multiple DMs and multiple Hall of Shame recipents--this document is written in a much different tone. Past lists were written in dramatic hyperole, using terms like "solitary confinement" and "cruel separation" repeatedly, supposedly to get people to sympathize, but in effect totally reducing IDA's credibility. As we all know, overstatement and highly dramatic rhetoric border on "tall tales" and exaggeration, which is just one tiny step from out-and-out lies. They need to be taken seriously and believably, and until this year, their tone put that in serious doubt.
This year, the volume and heat have been turned way down by a clearly-different writer. In the past the charged rhetoric like "solitary confinement" was used repeatedly, and the writer just left those terms hanging out there, assuming the reader would just take their word. IDA has taken a good look at this strategy and has realized that it led straight to not being taken seriously, possibly being dismissed entirely.
This year, the prose is not only calmer--and after all, wouldn't we associate the best animal care--or those to care about animals--to be people who are calm and rationale? This alone makes this list, unfortunately, a more effective piece of propoganda.
In addition, this writer doesn't just use the catchphrase and let it hang there as if to be automatically believed. This list takes a point and explains how it can be harmful to an elephant, explanations that sometimes last for paragraphs and are the basic essentials of scientific or scholarly writing. The style of previous years is like used-car salesmen; we instantly treat it as spam, the same way we block telephone calls from faraway area codes. Unfortunately for us, this is, as a result, a much more powerful tool in their arsenal. By reducing the number of all those additional hall-of-shamers and calming its written tone, IDA seems much less hysterical and more believable.
Surprisingly, they really went easy on zoos they normally would have hit even harder. The Oregon piece focused entirely on Chendra and didn't mention the death of little Lily to EEHV. When I saw Miami, I really expected them to react doubly hard on the zoo not only having elephants in captivity, but both species of elephants. They finally got around to ALS after all these years, but only in the most indirect way possible, as the location where Mali went to breed Chuck. This also could have been much, much worse. Not only does ALS still use FC and bullhooks, but they have performances and rides, one of which led to a keeper suffering serious injury. Fortunately, they seem oblivious to the fact Chuck indeed went back to ALS, and has since been moved, yet again, to Denver with his brother Jake.
In the past they used to lie. Maybe they still are, if there are indeed THIRTY zoos that have now closed their elephant exhibits and if elephants born in human care really do have a much higher rate of male births. Both sound unlikely to me. But now it's not so much actual untruths as simply not mentioning the truth. They're still slippery enough to imply that all of these elephants spend winters entirely inside, AND stand all day on concrete. With all of the new habitats out there, there are undoubtedly very few that consist of more than a tiny bit of concrete (which can be sterilized much more easily for an elephant with TB or some antibiotic-resistant infection.) Or maybe they really just don't know all the facts. They bemoan the baby elephant who is deprived of young relatives to play with, yet say breeding is a venal sin and conveniently overlook Syracuse's calf Ajay, who has a four-year-old brother to play with, thanks to breeding.
Nevertheless, I'm afraid the "less is more" approach and the more rational tone make this a much more effective piece of propoganda than in the past. We all know there is less and less each year to legitimately criticize; maybe they're finally realizing they need to shorten the list, because, in coming years, "less will really be less" until there's simply nothing left to say.