Vulpes
Well-Known Member
Just found out that Hunky Dory crisps, which maintain a large herd of buffalo in Co. Meath and produce a buffalo flavored crisp (third most popular in Ireland after cheese and onion, and, salt and vinegar, in Ireland) are planning to open a North American themed collection. It will hopefully open in June 2009!
Hunky Dorys plans animal attack on the market: ThePost.ie
"Pumas, snow leopards and black bears are expected to take up residence next summer beside a herd of buffalo in Ashbourne, Co Meath.
Tayto and Hunky Dory crisps owner, Ray Coyle, who is already well known for keeping a large herd of buffalo, has just received interim planning permission to build a large American-style lodge.
It will be located on a 47acre site close to the town of Ashbourne, which he intends to transform into a landscaped forest walk with a lake and small hills from where visitors will be able to see the animals. He has hired a manager from a major zoo to source the animals needed for a targeted opening date of next June.
The centre, provisionally called the Hunky Dory Way, is modelled on similar enterprises overseas, particularly in the US. The ambitious venture, which will also feature a life-size ‘‘Indian village’’, will cost €8 million.
‘‘I see it as a marketing exercise,” said Coyle. ‘‘We see this attracting 250,000 people each year and if each of them has a positive experience and remembers their day, that’s really valuable for our brands.”
The Hunky Dory Way will be accompanied by a factory visit option, called the Tayto Experience, where people can see crisps being made.
Coyle plans to charge €10 a head entry fee to the park and hopes to make a further return from a restaurant and shops that are planned for the 18,000 square foot lodge. He said 70 staff would be needed to keep the centre running.
‘‘Everybody thinks you’re bonkers until you make a thing work,” said Coyle. ‘‘We’re convinced we’ll get the numbers through. We had the site, we had the buffalo – we’re a relatively small company without the money to spend on large TV campaigns.”
Coyle’s company, Largo Foods, took over the Tayto and King brands in 2006 from C&C for €62.3 million. The company also owns Hunky Dorys, Perri and Sam Spudz. It is projecting Irish turnover of €100 million this year.
Tayto is its biggest brand with a market share of 28 per cent; Hunky Dorys has 13 per cent and King has 11 per cent. Overall the group has a 47 per cent share of the Irish crisps and snacks market"
Hunky Dorys plans animal attack on the market: ThePost.ie
"Pumas, snow leopards and black bears are expected to take up residence next summer beside a herd of buffalo in Ashbourne, Co Meath.
Tayto and Hunky Dory crisps owner, Ray Coyle, who is already well known for keeping a large herd of buffalo, has just received interim planning permission to build a large American-style lodge.
It will be located on a 47acre site close to the town of Ashbourne, which he intends to transform into a landscaped forest walk with a lake and small hills from where visitors will be able to see the animals. He has hired a manager from a major zoo to source the animals needed for a targeted opening date of next June.
The centre, provisionally called the Hunky Dory Way, is modelled on similar enterprises overseas, particularly in the US. The ambitious venture, which will also feature a life-size ‘‘Indian village’’, will cost €8 million.
‘‘I see it as a marketing exercise,” said Coyle. ‘‘We see this attracting 250,000 people each year and if each of them has a positive experience and remembers their day, that’s really valuable for our brands.”
The Hunky Dory Way will be accompanied by a factory visit option, called the Tayto Experience, where people can see crisps being made.
Coyle plans to charge €10 a head entry fee to the park and hopes to make a further return from a restaurant and shops that are planned for the 18,000 square foot lodge. He said 70 staff would be needed to keep the centre running.
‘‘Everybody thinks you’re bonkers until you make a thing work,” said Coyle. ‘‘We’re convinced we’ll get the numbers through. We had the site, we had the buffalo – we’re a relatively small company without the money to spend on large TV campaigns.”
Coyle’s company, Largo Foods, took over the Tayto and King brands in 2006 from C&C for €62.3 million. The company also owns Hunky Dorys, Perri and Sam Spudz. It is projecting Irish turnover of €100 million this year.
Tayto is its biggest brand with a market share of 28 per cent; Hunky Dorys has 13 per cent and King has 11 per cent. Overall the group has a 47 per cent share of the Irish crisps and snacks market"
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I can't really moan about it being amusement-based. Good luck to them!