Too Ugly to be Saved?

Interesting item even with a somewhat provocative title, typical BBC Personally I can't see how any animal could be classed as to ugly to be saved, we live in a shallow world. :(

On a sadder note, I wasn't aware that the chytrid fungus had been introduced to Majorca. Though. I remember reading on a frog site a few years ago how the fungus has been found in pristine island habitats whose only connection with the outside world was visiting zoologists.! sadly trying to help can have unwanted side effects, I hope the Mallorca midwife toad goes from strength to strength.:)
 
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I don't think any of those species are ugly at all. What a silly title for an article. I was expecting the aye-aye to make an appearance.
 
The article is actually pretty good, but the title and framing device are a really big turn-off and do exactly the opposite of what the reporter's point is, which is build awareness for how cool and important these animals are.

The real trick is how do you build awareness and support for species like these beyond a flawed BBC article that probably does as much damage as it does good? ZSL's EDGE program is a good concept, but ultimately meaningless unless they can make it relevant to the general public, not just animal nerds.
 
I couldn't agree with you all more; the title should really have focused on how wonderful these animals are. I suppose it still helps raise awareness of these animals even if the aforementioned title does harm its effectiveness.

I can't help but be reminded of the Natural World special on Attenborough's Ark; it featured a bunch of overlooked species and did a wonderful job of educating the viewer about these. Documentaries seem to be really good at doing this especially in the event that the person is unable to see the animal in the flesh. I wonder how social media could be used for this...
 
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