Overnight I thought about all of this and the controversy it has stirred up. Perhaps I used the wrong term, "statistical analysis", in describing our fun comparison of the Top 5 US zoos. Maybe a better term would be "statistical evaluation" -- an evaluation conducted by 3 very experienced, very knowledgeable evaluators of zoos. Of these 3, one has been to more than 400 zoos, another to over 330 zoos worldwide (on 4 continents), and the last to over 100 zoos. All 3 of us have paid careful attention to what thousands of zoo visitors we have observed want to see and enjoy. I have opened up this evaluation, inviting anyone out there to be a part of it, but no one has accepted my invitation. That is probably because the key requirement is that you have to have been to all 5 of these Top zoos, and since no one out there seems to fit this requirement, it appears the three of us are uniquely qualified to make this evaluation.
Since this is an evaluation, not an "analysis", the sample size problem some of you worry about is not such a big deal. I will even back off a bit on insisting that our evaluation was objective. I've never claimed it was totally objective, only "objective enough for us", but perhaps what I was really meaning to say is that our evaluation was unbiased. Despite Thylo's continual insults, the evaluation was 100% unbiased in that we had NO final goals in mind of what we wanted our results to say. As I've repeatedly said, one of the 3 of us actually believed the opposite of the final results going into the study, and the results really surprised all of us. The real bias, in my humble opinion, is in many (but not all) of you criticizing this evaluation. I wonder if you would be so bothered by it if our results said that Bronx is, by far, the best zoo! I'm guessing that Thylo would be a big supporter of our study if that were so.
As for our 28 categories (which have been criticized much here), our original idea was to compare the zoos, exhibit-by-exhibit. But the obvious problem with that is the different zoos don't all have the same or comparable exhibits. So the alternative idea was to dissect the zoos into the many different "areas" of animal exhibits (both geographical and taxonomical), plus add a few of the "extras" (rides, entertainment, restaurants) which enhance the visitor experience in a zoo. And NO, we gave no thought to which categories would help or hurt any of the zoos in our comparison.
I've struggled with whether to tell the following story, and I may regret it, but here goes. I've wondered why it's only the Bronx Zoo supporters (and not Omaha, St.Louis, or Columbus fans) who are upset by our results. From my experience, it's not just ZooChat folks who feel this way. In my years as a travel guidebook author (of 2 books), most of the times I've visited American zoos, I've done so with the prearranged cooperation of the Public Relations department at the zoo I'm visiting. I remember the first time I did so at the Bronx Zoo, way back in 1994. I told the young PR lady, "I'm so excited to be here as I've long heard you have one of the best zoos in the nation, if not the world!" To this, her mood turned ultra-serious and she bluntly said, "We are not one of the best, we ARE the best!" I looked at her face to see if she was joking at all, but no, she was 100% serious! This is why I hesitated to even let SnowLeopard bring up our evaluation on this board. I can imagine, if they are reading this thread, I've probably burned my bridges with the Bronx Zoo folks. While I've said NOTHING bad about the Bronx Zoo, just saying, "You are not #1" is a sour insult to them!
I still think elephants, giraffes and others do not really deserve to be different categories, as you've presented on this post; having them as big animals seems good enough (a zoo that has giraffes but no elephants can still be pretty popular to visitors).
I now think that Elephants are the most important zoo animal. With all of the recent bogus attacks made by PETA, IDA, and Hancocks, we should give any zoo standing up against these attacks some credit for courage. But look at all of the sprawling, huge elephant exhibits that have been built in USA zoos (and in Europe) over the past few years. This is why we believed that Elephants deserve their own category. Sure, there are some good zoos without elephants, but zoos deserve additional points for having elephants, and even more points for have a great, large elephant exhibit.
Really? White tigers and lions, perhaps some of the unhealthiest-by-nature animals that some zoos choose to display, and you’re rewarding them for it?!
I was inwardly doing a "Tick, tick, tick", timing how long it would take for someone to give me a politically correct bashing for this. Like it or not, white lions and white tigers are real crowd pleasers -- worldwide! At any zoo that has them, look at the stuffed animals for sale in the gift shop and you'll see adorable stuffed white tigers, and you'll see a lot of visitors buying them. I still have a white tiger keychain from the Rio Grande Zoo that I bought there when I first visited them in 1994. They were promoting their white tigers big-time back then, and they were the most popular animals in the zoo! So yes, I give Bonus Animal points for these animals.
Let me just add one more thing, for those in particular who just don't like the whole idea of ranking zoos. I know my friend Sooty Mangabey feels this way, as he calls the idea "parlour games". For years, I've completely agreed, and in fact, after our 2008 book came out, I did many media (mostly radio) interviews, promoting our book. Probably the most common media question I got was, "What is the best zoo?" I would (thinking of the Bronx PR folks) hesitate to answer the question, but would respond, "OK, I'll give you, in no particular order, what I believe are the nation's 5 best zoos." And I would then name off San Diego, Bronx, Omaha, Columbus, and Disney's Animal Kingdom (DAK). Due to a "sort of" 28-category evaluation of the zoos, I've changed my mind slightly and now substituted St.Louis for DAK. But why, as Sooty might ask, do this at all? Here's my reasoning. As an experienced zoo author and evaluator, many folks want my opinion when they travel about which zoo (or zoos) they should consider visiting. In particular, two of my son-in-laws actually changed their travel plans and included a visit to the San Diego Zoo when I told them it's the nation's #1 zoo. (One of these son-in-laws will be going to SDZ on his honeymoon with my daughter next year!) Many of my family members were much more anxious to join a big family gathering at the Columbus Zoo last year, when I told them it is one of the Top 5 zoos in America. I've also put in similar plugs to family and friends for Omaha, St.Louis, Bronx, and other highly-rated zoos. Just knowing that "This is one of the best" makes a difference in people's travel planning. So this, Sooty, is why I am willing to participate in these parlour games.