Looks like the Dinos have worked their magic!
Visitor figures for the year-to-date show Whipsnade roughly 13,000 above its budget, exceeding London. Surprisingly (IMO anyway, if you consider the lion investment) London is approx 47,000 below budget.
Interesting facts.
To clarify, I assume the figures are visitors under target rather than pounds sterling?
Additionally what are the total visitor numbers to date for both and do you know how they compare with the same numbers last year?
It may be that London's figures are up but not as much as they hoped/budgeted for (rather than down on last year).
i.e. I'm trying to understand what the figures really mean (blame on repeatedly listening to Radio 4's superb "More or less").