For all of the overly negative opinions of Wildlands Adventure Zoo, I thought I'd add a contrary "respectfully disagree" viewpoint. I personally LOVE the new Wildlands Zoo! I will admit that when I heard they were closing the old Emmen Zoo and re-creating it across the main road, I was quite surprised, as I too really liked the old zoo -- despite the rather boring Biochron museum at the front. But once I visited the new zoo, I was won over!
I totally understand that most ZooChatters want your zoos to be "serious" places of learning, and some of you have even said you'd like a zoo to be "more like a library" than a theme park. This is fine, and quite clearly, most zoos are this way, with possibly an added carousel, train ride, or sea lion show. But in 1998 Disney's Animal Kingdom (DAK) opened at Walt Disney World in Florida, and thus we were introduced to the concept of the combination zoo and theme park. There are a few others that are similar, such as Busch Gardens, the USA's Sea World parks, Loro Parque (in the Canary Islands), Kolmarden (Sweden), Kristiansand (Norway), Longleat (UK), and a few others. But overall, the theme park zoos are few and far between. Most zoos are much more like you serious zoo fans desire. For me, my desire in writing zoo guidebooks has always been to help zoos become more attractive as tourist attractions, thus I'm looking for zoos to distinguish themselves from each other, offering different things from every other zoo. I'm a big believer in Walt Disney's famous quote, "I would rather entertain and hope that people learned something than educate people and hope they were entertained." His point was that if the customers are entertained, they will come back and both spend more money and a by-product is that they'll be educated. But if the customers are bored with an over-emphasis on education, they won't come back and then no one wins.
I personally believe Walt Disney would love Wildlands, just as much as I do. The other group that Wildlands is successfully aimed at is .... families! And while some of you have pointed at the money Wildlands has lost in its first few years, I would point out that Disneyland Paris also was losing money in its first few years. But now it is making tons of money! As I alluded to above, Wildlands is a lot like Disney's Animal Kingdom in Florida, and a key thing to remember is that DAK is the world's top attendance zoo -- by far!