ANyhuis
Well-Known Member
but at the same time, zoos should not completely focus on children and risk alienating other demographics...
I agree, not "completely" -- but they should focus on children FIRST.
On the other hand, the other demographics shouldn't be so easily alienated. I see examples of this every time I ride an airplane. As soon as a baby starts crying and screaming, haughty child-haters start sneering, rolling their eyes, glaring at the poor mother, and sometimes even openly complaining and making the mom feel like a second-class citizen. We should all learn a bit more tolerance. We were all children once.
I know when I was younger the animals were enough to captivate me at the zoo and that is how zoos should promote themselves (Chester used an image in a marketing campaign of a young child standing a few inches away from a jaguar - in my opinion, that is how zoos should market towards children, not by promoting rides and similar attractions above the animals).
Here's the problem with that logic: When you were younger (and me too), zoos were more of the "managerie" (or stamp collection) variety, with small cages keeping the animals "up close" and in view -- guaranteed! With today's natural habitat immersion exhibits, such up-close encounters cannot be guaranteed. But of course, there is also the factor that today's children are simply more "high tech" and media-driven, thus they demand more complicated ways of being entertained. We can wring our hands about how "bad" this is and how we shouldn't cater to these "spoiled kiddies", or can simply respond to the realities and try to do both -- provide a zoo that attracts children and one that is also attractive for genuine animal-lovers.
There's a zoo in the UK named Drusillas, which by most accounts is a good little zoo, however due to it's marketing directly aimed at children, I would probably be unwilling to make the effort to visit whereas Chester and London (which market themselves as family days out, but not completely aimed at children) appeal to me more.
That's too bad. But even if everyone who is childless follows your example, they're only losing about 20% of their potential audience. On the other hand, if they don't focus on children, up to 80% of their customer base is at risk.