You will have a job using it now its been replaced by the PR department,which I think is a shame is they could have used it!!!
The zoo newsletters from the 1930s and 1940s would certainly offer some helpful guidance on how to share information with members. As a Chester regular living away at university, there's something slightly frustrating about learning of, say, the passing of a popular animal which has been in the collection for over twenty years only by watching the TV show.