What is there rude about a straight - bare, no hard feelings - observation that a herd of domesticated reindeer be replaced with an critically endangered reindeer subspecies. It makes perfect sense and certainly as part of the EAZA/EEP ex situ conservation breeding as well as public awareness how European boreal forests remain a very threatened ecosystem and with populations in for example at 1,700 (Kainuu) and a reintroduced population at Suomenselkä (1,100 individuals) ..., there is a strong case to participate in the program. TBH: it could have happened before opening the new habitat and replacing the old domesticated stock with a breeding group of forest reindeer (Rangifer tarandus fennicus). To add further value: the subspecies looks rather magnificent, regal and attractive compared to domesticated counterparts.