I had an email from Marwell that they are going to be introducing a tiered structure for annual membership.
The basic level will only include unlimited access to the zoo for a year. It won't include reciprocal visits to other zoos or the 10% discount on food/drink/items from the gift shop that members currently receive.
The mid level will include the current benefits and in addition invitations to attend talks by keepers and conservationists.
The higher (premium) level will also add previews of new events and exhibits, premium member events and friends & family days, where premium members can bring guests at a discount.
There have been further details on the new memberships, which come into effect in the new year.
Annual Zoo Membership | Marwell Wildlife Membership
They have whacked the price up a fair amount! The current membership is £68 and that includes reciprocal visits to other zoos and 10% off food, drink and items in the gift shop.
- The basic level, which is only access to the zoo for the year is £68.
- The mid level (called explorer), which is the same additional benefits as the current membership plus invitations to talks and additional events is £85.
- The premium level, which also adds premium member events and friends and family days is £125.
- The first talk will be on 1st February and is titled "Saving Grevy's zebra in Kenya". Further talks will be announced throughout the year.
- There will be children's stories for explorer and premium members during May half term.
- There will be a fun day for explorer and premium members in June.
- There will be 2 friends and family days, one in March and one in October. On these days premium members will be able to bring up to 4 guests with them. Their guests will get a 50% discount on their entry tickets.
- Two premium member events have been announced. A summer event which will be sometime in July and an evening event on the 6th August.
I think the talks could be interesting. They do need to give more details of the premium events and who they are aiming them at though.