I understand the concept of irony perfectly well John, I just think your suggestions are a bit of a stretch. I don't really understand why you find it that ironical that a zoo that decides to house an abused ex-circus elephant would not place her on display. Or that, should they decide to house more needy elephants that they would use the term "sanctuary" to describe their plans. Both seem completely logical and predictable outcomes.
Not really aware of any agreement that Longleat has not to display this animal at some point – which would be difficult I suspect unless they leave her locked in her house when the park is open to the public. And I think for an animal that has grown up with humans and has no other same-species companions she would be happy to see humans. Therefore, I actually think for many reason she should be on display.
You seem to suggest that this is some outrageous profitable scam.
Your words not mine.
My concern was a general observation that many commercial animal attractions solicit money from their paying customers as if they are a bona fide charity or non-profit research and education organisation like for example The Zoological Society of London who currently looking for support for the SOS Tiger campaign for their new tiger exhibit at London and support of their ex-situ tiger research in Sumatra. In the case of ZSL and other charities such monies raised are accountable to be spent of their specific projects (if so promoted in that manner) and would be subject to audit by the UK Charities Commission.
This isn’t a new observation by either myself or others on these forums as likewise the term ‘sanctuary’ which has sometimes been rather cynically used to: (a) remove the term 'zoo'; (b) present themselves as something better than a zoo and; (c) in some instances, try and avoid the cost occurred as regards legal obligations of operating a zoo, e.g. animal welfare and staff and public safety. On the last point this is why the UK government frame the Zoo Licensing regulations quite carefully.
I'm not arguing in defence of Longleat. I have never been there. But questioning the use of the word "sanctuary" (when it, by definition a perfectly appropriate word) seems petty to me. And claiming the acquisition of a single geriatric elephant to be huge money spinner, seems inaccurate.
Well I have been to Longleat and I do know people who work there. And I think the animals are well looked after and the staff I know are excellent and their new zoological director has extensive experience with zoo animal welfare and medicine.
If I am targeting any criticism is more likely towards the marketing departments who seem to becoming more powerful in the actual operation of animal attractions. And this is not only in commercial operations but also non-profit zoos. The saving grace for the later is that they have specific and transparent publicly stated goals which are independently overseen.
I have to say that to suggest that Longleat will not make quite a bit of extra money from having this animal on site to be incredibly naïve but good luck to them if this money is then reinvested into the park's animals display and care.
As I have tried to indicate my comments are made in the broader sense and relate to on-going debates which have been reignited due to the issues relating to the publicity regarding Anne's treatment and I would suggest you review some of historical posts in this forum that relate to companies such as Merlin’s Sea Life Centres etal for a clearer understand of the concerns expressed by myself and others.