Most (perhaps all) of what is said in the article many of us knew. The one interesting tidbit is his experiment in asking Facebook friends to make statements about white tigers to prove how misinformed the public is. Of course people on the other extreme - such as the author of this article - are also misinformed. White tigers DID live to adulthood as healthy animals - the white gene does not make them unable to survive. (Over a dozen adult whites were shot in India during the first half of the 19th century). The crosseyed effect is not a natural defect in white tigers - it is a result of inbreeding (and would occur in closely related orange tigers as well).
As a matter of fact, there are a few responsible breeders (non AZA of course) that are producing very beautiful cats right now without these effects because they have injected new bloodlines. Perhaps the best example is this place in South Carolina:
RSF | Rare Species Fund| TIGERS | The Institute of the Greatly Endangered and Rare Species | Myrtle Beach, South Carolina
As with many issues, I think the most sensible is a middle ground. Do not breed specifically for the white gene, but do not try to eliminate it either. Start an indian tiger (I prefer that term over bengal) breeding program with a large number of oranges, only a couple whites (healthy imports from India), and let the gene randomly occur on occasion as it would in the wild.