Day 138: Parc Safari Hemmingford (1972) - Lion Head
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Page count: 18 pages (including interior covers)
Photographs: c.42 colour photographs
Illustrations/diagrams: N/A
Layout: Brief introduction to collection, followed by discussion of species on exhibit, visitor information, and an account of one of the expeditions to capture stock for the Chipperfield parks.
Map: Within introductory passage.
Today, we reach an interesting milestone; the first guidebook from a Canadian collection to be discussed within this thread! Given the number of guidebooks I own from collections located in the USA, it may surprise some reading this thread to learn that my personal collection of zoological guidebooks contains very little material from Canada, with only three other zoological collections from the country being represented in total; for whatever reason, guidebooks from the country are significantly more scarce on the secondary market than is the case for its neighbour to the south.
I stumbled across this particular item by pure happenstance relatively recently, and my attention was instantly captured by the front cover image and the accompanying use of colour, typeface and layout; the image is one which was used as general illustration throughout several of the earlier guidebooks for Chipperfield collections here in the United Kingdom, and therefore coming across a Canadian guidebook using the image as a front cover would have taken me by surprise in any case given the fact that I was unaware that Jimmy Chipperfield's influence had extended across to North America in such a direct fashion. However, those reading this thread may recall that the image was used as the front-cover image for another guidebook within my personal collection, along with a typeface identical in style and colour - the first published by Lambton Lion Park, here in the northeast of England, which I discussed some months ago. Naturally, my curiosity was piqued at this discovery; was the similarity due to a shared Chipperfield background, or had Parc Safari decided to plagiarise an existing guidebook and selected a highly-obscure English collection to maximise the chances of escaping detection? Moreover, if the similarity was indeed due to Jimmy Chipperfield being involved in the creation of the collection, I was curious to learn how the "usual" style of guidebook produced by his collections at the time of publication may have been adapted for the bilingual Quebecois visitors to Parc Safari itself.
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The guidebook opens with a short introduction, presented in both Québécois French and English, which makes clear that the collection was the joint brainchild of Colonel Gordon Dailley (a former ice hockey player who was a member of the gold-medal team for Great Britain at the 1936 Winter Olympics before serving in the Canadian Army during WWII and the Korean War) and Jimmy Chipperfield, with further direct involvement from their respective sons; as such, it is apparent that the general similarity in design and use of images between this guidebook and the aforementioned Lambton Lion Park guide was indeed deliberate and officially-condoned. As I shall discuss anon, on reading through this guidebook when it first arrived I noticed several other significant similarities between the two guidebooks, both in terms of the photographic images used and replication of large segments of text.
The introductory pages also contain a simplified and somewhat garishly-coloured map of the collection, with each major area of the safari park colour-coded to reflect the differing inhabitants within the various segments of the drive-through reserve; unfortunately, the use of colour renders the map somewhat awkward to use and interpret, particularly given the fact that the predominant colour used outside the main reserve is a bright yellow which drowns out the roads and paths labelled within those areas. However, as far as I can tell the map *does* reflect the layout of the collection at the time of publication fairly well; although Parc Safari has expanded and changed somewhat in the following decades, looking at the modern-day zoo on Google Maps I can see significant portions of the drive-through roads remain recognisable now.
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Naturally, the biggest difference between this guidebook and the previously-discussed Lambton guide is the fact that the text is fully bilingual throughout; the French-language content on each page is presented prior to the English-language translation, as one would expect from a guidebook published in Quebec, but as far as I can tell the content itself is identical across the two iterations. The fact that the main body of the text has, therefore, been more-or-less doubled in length is perhaps one reason why this guidebook is somewhat longer than the Lambton guidebook (or indeed other Chipperfield guidebooks I have encountered from this timespan) despite being printed in a significantly larger format overall - large enough that each page is marginally too large to scan fully, in fact! However, this has produced the opportunity for a significant increase in the overall quantity and (due to the larger scale) print quality of the various colour photographs used throughout the guidebook as illustration. The vast majority of these have, it must be noted, occurred in various other Chipperfield guidebooks; however, they definitely seem to be reproduced in higher resolution and better colour than is usually the case.
The guidebook discusses the various segments of the drive-through reserve in a fairly generalised fashion, as one would expect given the fact that this guidebook was - as the introduction makes clear - written and produced prior to the collection actually opening to the public for the first time; however, a relatively large amount of interesting and high-quality information is provided nonetheless. These passages include details relating to the wild diet, behaviour and range of those animals held within the collection, aspirations for successful captive breeding of elephant, white rhinoceros, lion and other taxa, and general information and safety advice for visitors driving through the lion and baboon reserves. Interestingly, two species cited on the map - crowned crane and an unspecified zebra taxon - are entirely unmentioned within the main body of the text, which may well be due to the aforementioned need to finalise the guidebook prior to the collection opening. The five species/reserve accounts are presented in the order which a visitor to the collection would encounter them as they drove through the safari exhibit complex; a large mixed exhibit for African Elephant, White Rhinoceros, Crowned Crane, Zebra and Ostrich; an exhibit for Cheetah; a pair of exhibits for African Lion; and a large mixed exhibit for Hamadryas, Olive, Yellow and Chacma Baboon. Given how freely baboon taxa tend to interbreed when given the opportunity, one would tend to suspect that if these species were indeed present at the time of publication, immediately after the collection first opened, they will have degenerated into a complex hybrid swarm within two or three generations!
The general walkthrough account of the collection concludes with a brief segment relating to the "Pets Corner" located beyond the drive-through reserve, which appears to have contained a variety of domestic livestock, cats, rabbits, unspecified deer and (more unusually) lion cubs and wallabies; this segment also contains promotion of the snack bar and souvenir shop.
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Beyond here, the guidebook provides a pair of interesting supplementary accounts, which I have reproduced above and below:
- Further information relating to key species displayed within the collection and discussed previously within the main body of the text, including range maps, scientific names and physical descriptions
- A detailed account of an expedition to Uganda, during which Richard Chipperfield sought out elephants for capture and export; this has been reproduced almost verbatim from a similar account located within the previously-discussed Lambton guidebook, with minor edits where required to substitute "Canada" for "England", "Hemmingford" for "Lambton" and so forth, and translation of the text into Quebecois French. As such, although the actual content of this segment is no less interesting and informative than it was when previously discussed, one could make a definite argument that the main value of this section to a modern-day guidebook enthusiast lies in the clear example of how the various Chipperfield guidebooks recycled content at this time.
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Overall, this is a very interesting guidebook, and one which gives a valuable insight into the early days of the zoological collection to which it pertains; moreover, as a primary document of zoological history, and more specifically the history of the various collections which opened throughout the late-1960s and early-1970s following the Chipperfield "safari park" model (and often with his direct involvement) it is a particularly unusual and valuable example. As always, I would be very interested in any feedback and comments which those more familiar with the modern-day collection may be able to provide; I know from the gallery that @TheGerenuk has visited relatively recently, but perhaps @snowleopard or @TZDugong might have useful insights too?
Did you already forget I was there a few weeks ago?
I've noticed the same lack of Canadian guides, as well. My recent gift shop visits were a real hodgepodge of items, with no consistency among brands or items except for Papo figures. In some ways it was a nice change from US ones, which often all have the same merch with only the place's name changed, but it also meant I had no idea what I was going to find and sometimes that meant next to nothing that worked as a zoo souvenir. Parc Safari was one of the worst offenders, despite having the largest shop.
This would never be allowed in the US. I knew some foreign collections did it but I had no idea it was a common practice anywhere.
It was allowed in the USA, as recently as the late 1990s, possibly into the early 2000s.
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