If Chester does want to become regarded as the UK's premier collection it would be nice if they paid more attention to the animal side of things.
Cotswold has a much better animal news service. Births and arrivals are listed even though the public may not know what a Jaguarundi is, the users of this site most certainly will.
I expect the Chester site is run by staff with little knowledge of animals, and I do not mean that as an insult. These people are excellent at PR. Just look at the increased media coverage and visitor numbers.