First of all, while I agree that Whipsnade can be expensive if you don't plan your trip in advance, the sight of seeing the elephants walk within touching distance from you through the Zoo and onto the Downs is worth the price of admission alone. The rest of the collection and the sheer space comes as a bonus.
Tips: If you're planning to go to Whipsnade, London or almost any zoo in the UK, book online and print your tickets out. You will avoid the queues and usually avoid the run of the photo seller too. You also have the option of NOT paying the donation online too, so if you find that embarrassing to opt out of at the booth.
If you're planning to visit Whipsnade and London more than once in a year, become a Fellow of the ZSL. £99 gets you AND a guest in to both Zoos as many times as you like. You also get to take your car into the Zoo for free. You can also park in the London Zoo car park for free on certain days, use the stunning ZSL library and get 20% off everything in the shops. An absolute bargain. Most zoos offer similar membership schemes, so take them up of the deal.
While I don't want to defend ZSL's cynical and often gratuitous attempts to get every penny they can out of you, lets not forget that they are a charity, they are doing their best to improve both sites and the money has to come from somewhere.
No visitor is forced to buy food, toys, drinks or any of the junk that goes with visiting any 'attraction'. Plan your day well and you can avoid having to spend anymore than you need to.
For those hoping that London or Whipsnade Zoo don't do more of this tacky souvenir rubbish, don't forget where the Director General of ZSL came from; Alton Towers. It tells you everything you need to know.
