Twycross are currently having a soft play area installed in the Himalaya complex, due to be open for the children's half term holiday in October. The cost to use this new attraction will be £4.50 per child, of course you do not have to be a paying zoo visitor to use it as Hmalaya is open to the general public. After the initial purchase I would say this will be cheap and easy to run, hardly any maintenance involved, no electricity to run it, and only requiring one person to staff it to collect the £4.50s. Also when visiting the soft play area visitors to it may spent money in the café and in the gift shop, and may even decide after to pay to go into the zoo.I do not know where exactly in the Himalaya this new attraction is being installed, but one thing does concern me, will there be any excessive noise coming from this while the children are enjoying themselves, which may disturb other visitors who are dining in the Himalaya restaurant?
A fair analysis of the proposal but personally I think it's "taking the mickey" asking families who've already paid a fortune to visit the zoo to pay extra to use what is essentially a play area. Given recent food price increases this could actually backfire and tip the scales possibly creating an impression that the whole place is a rip off and bad (overall) value for money.
If it's free to those who've paid to go in the zoo and chargeable if not I wouldn't have a major problem with it (that would seem fair and might tip people into going in the zoo) but I've never heard of a zoo charging for using a soft play area before (but I've got no children so perhaps I don't notice), then again until Twycross did it I'd never known a zoo charge an entrance fee for children under three either.
Personally I'd be very interested to know the numbers of people who use Himalaya without entering the zoo, given the zoo's relatively remote location I wouldn't expect it to be that high.